BrandingYale in Argentina. Branding

Since its inception more than 300 years ago, Yale University has enjoyed a long tradition of international exposure. Yale alumni in Buenos Aires wanted to develop an identity that represented Yale activities in Argentina.
As part of Yale University international programs, the “Bulldogs in Buenos Aires Program” provides students with a rich, rewarding experience of working and living for nine weeks of the summer in Buenos Aires, Argentina.

About the Yale Logo:
The Yale logo embodies Yale’s “identity” and assures audiences of a publication’s strong connection to the University. The Yale logo features a direct and confident “Yale” set in a modified version of the Yale typeface. It is carefully proportioned to work at small and moderate sizes in all publications—Web and print.