Client:
Weber's
Country:
Mexico
Task:
For the launch of the Weber's Giant Bread brand, we adapted the current Specialty breads to the White Bread and Integral Bread versions. We carry out the packaging design using a similar aesthetic, but with a great predominance of variety, both in terms of color and images that reinforce the flavor.
This project illustrates how clear variety coding, recognizable brand assets, and appetite-focused imagery can shape shopper response. The same principles are central to packaging design for U.S. retail brand perception, where products must communicate differentiation, quality, and brand consistency in seconds.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
