This branding project for Bimbo, implemented in Latin America, aimed to take advantage of the company’s own trucks as a means of communication. Additionally, it was meant to strengthen the institutional image of Bimbo and highlight some of its brands. To convey the essence and values of the Bimbo brand and at the same time, communicate each of its brands, we created a unified design, in which we designated an important space in each of the designs to the iconic and distinctive Bimbo bear. Then we differentiate one brand from another through colors and images; and adapt the designs to different trucks formats.
Imaginity | Design Agency | Branding, Packaging Design, Marketing