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Kotex Day’s. Packaging Design, Branding

    Imaginity, Kotex Day's, Packaging Design, Branding, Pack Line
    Client:

    Kimberly Clark

    Country:

    Latam

    Task:

    Packaging Design, Branding

    Kotex was previously known as Day’s in Southern Latin America. As part of this project, we designed a logotype to transition from the Day’s brand to Kotex. To achieve this, we created a double-faced packaging. On one side of the package, we used the Day’s logotype and added Kotex as sub-brand, and, on the other side, we used the Kotex logotype and added Day’s as sub-brand.
    We kept the existing color code in this market in particular to design a product line that aligns with the recently-launched Kotex Evolution products. The objective was to achieve brand unity, by maintaining the same image in the whole Kotex band and, at the same time, by differenciating the two product ranks.

    Imaginity | Design Agency | Branding, Packaging Design, Marketing


    Imaginity, Kotex Day's, Packaging Design, Branding, Moodboard
    Imaginity, Kotex Day's, Packaging Design, Branding, Packs Logo

    Imaginity, Kotex Day's, Packaging Design, Branding, Pack Bedroom

    Imaginity, Kotex Day's, Packaging Design, Branding, Hands Pack

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