Branding
At Imaginity, we create and add value to brands. We design memorable, unique and innovative brands. We communicate the brand-essence through its visual expression. We integrate research, know-how, strategic thinking, and design, to create and add value in the needs of every client.
In a few words, we can say that Branding is the process of building a brand. The brand is one of the most important assets of any type of business, be it small, medium or large, and it is much more than "what distinguishes one product from another". Brands need to have personality.
Every brand is a promise to an increasingly demanding customer. A promise of what can be expected from the product or service you offer. Branding defines what a product is and what it is not. And branding differentiates a product from the competitors.
Brands are identities that create emotional bonds with consumers.
They are made up of intangible elements related to their specific promise, personality and positioning and tangible components that have identifiable representation including logos, isologotypes.
It is the one that identifies and communicates a company, product or service. composed of typography, isotype, color and graphic language.
At Imaginity, we build and renew the image of brands. It is important that brands keep their identity. But it is also important that brands keep looking fresh and contemporary.
While working on brand redesign, we always keep these in mind. To get the best of existing brands and transform them into a better and more contemporary version of themselves.
Brand Architecture is the structure of brands within a company portfolio. It is the way brands are related to, and differentiated from, one another.
Brand Architecture defines the way in which the corporate brand, product brands and sub-brands relate to each other and support the company vision.
At the same time, it conveys clarity to stakeholders and a sense of order, purpose, and direction to the organization as a whole.
Branding must communicate the positioning, values, vision, and personality of the brand
Brand Positioning is the perception that customers have regarding a product or service. It is the place that a brand occupies, or aspires to occupy, in the mind of the consumer. It is a set of attributes that identify a product or service and make it unique.
And the ultimate goal is that consumers really feel identified with the brand.
Naming is the name of the brand. But it is not only that, in addition the naming must be attractive, easy to pronounce and write. And it has to appeal to the sensations of the listener.
In this project we crafted the name "Inventigent" for a Inventory Management company. And we also created the tagline: "Intelligent Inventory Solutions" which works very well with the brand, and they reinforce each other.
