Nestlé hired us to develop the packaging design for the limited edition of its new product Fruit Delights. The product sought to be positioned in the market as a gift, therefore, required an original design and attractive packaging, which continues to be identified under the Nestlé brand and its guarantee of quality and experience. For the design we used Nestlé’s characteristic red color and silver to make it look more premium, standing out from the competition and positioning it as a more premium product. We worked on the branding and packaging design in order to communicate this new product to consumers, seeking to convey its palatability and the distinctive flavor of the fruits and chocolates combination.
Imaginity | Design Agency | Branding, Packaging Design, Marketing