Client:
La Beriso
Country:
Argentina
Task:
Packaging Design
Music & crafted beer. La Beriso, Argentinean famous Rock Band celebrated this year its 20th anniversary. Under that purpose, they worked together with Rabieta and launch their own Crafted Beer.Rock and beer together. Ruben “Cacho” Diciero, Rabieta’s Craft Beer Master and Rolo Sartorio La Beriso singer co-created the products that were already introduced in Buenos Aires and will arrive soon to the rest of the country.
Unique and different, for La Beriso fans, the band get close to them in a new way, with packaging designed with the names of the songs that now will became in the sub brands to identify the different beer flavors. Por la Gloria (Go for the Glory) is the name of the IPA style and Infierno (Hell) is the name of Scotch Ale. Black and the main color and illustrations such as a grenade, box gloves and a microphone. The combination between rock and beer is very well known, but La Beriso and Rabieta made it real buy launching these two products.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
Unique and different, for La Beriso fans, the band get close to them in a new way, with packaging designed with the names of the songs that now will became in the sub brands to identify the different beer flavors. Por la Gloria (Go for the Glory) is the name of the IPA style and Infierno (Hell) is the name of Scotch Ale. Black and the main color and illustrations such as a grenade, box gloves and a microphone. The combination between rock and beer is very well known, but La Beriso and Rabieta made it real buy launching these two products.
