Client:
Guinness
Country:
Argentina
Task:
Packaging Design
Diageo, the multinational premium beverage and beer company, signed an agreement with Rabieta, an Argentine craft beer company, to begin the production of two varieties of Guinness beer in the country. The companies have been working for 3 years now, developing a combination of variants of beers from Dublin, Ireland, along with those made by Rabieta, to ensure the quality of the local Guinness production. Following the international guidelines of the brand, we designed the classic Extra Stout "The Original" for cans and six packs.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
