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  • PORTFOLIO
  • SERVICES
    • Packaging Design
    • Packvertising
    • Branding
    • Naming
    • Product Design
    • Brand Activation
    • In Store Marketing
    • Print & web
    • Promo
    • Brand Consulting
  • DESIGN PROCESS
    • Packaging Design Brief
    • Packaging Design: Categories
    • Hand Sketching and Drafting
    • Product Line Architecture
  • GLOBAL EXPERIENCE
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Guinness. Can. Packaging Design

Imaginity, Guinness, Can Beer, The Original, Six Pack Design
Client:

Guinness

Country:

Argentina

Task:

Packaging Design

Diageo, the multinational premium beverage and beer company, signed an agreement with Rabieta, an Argentine craft beer company, to begin the production of two varieties of Guinness beer in the country. The companies have been working for 3 years now, developing a combination of variants of beers from Dublin, Ireland, along with those made by Rabieta, to ensure the quality of the local Guinness production. Following the international guidelines of the brand, we designed the classic Extra Stout "The Original" for cans and six packs.

Imaginity | Design Agency | Branding, Packaging Design, Marketing


Imaginity, Guinness, Original, Pack Design, Can Beer

Imaginity, Guinness The Original, Can Beer, Design

Imaginity, Guinness, Original, Pack Design, Can, Process

Imaginity, Guinness Extra Stout, 6-pack Design, Can

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