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  • PORTFOLIO
  • SERVICES
    • Packaging Design
    • Packvertising
    • Branding
    • Product Design
    • Brand Activation
    • In Store Marketing
    • Print & web
    • Promo
    • Brand Consulting
  • GLOBAL EXPERIENCE
  • CONTACT US!
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Cristal. Brand Activation

    Imaginity, Cristal, Beer, Brand Activation, Placemats
    Client:

    Heineken Panamá

    Country:

    Panamá

    Task:

    Brand Activation

    We created and designed point-of-sale materials for the Cristal Beer brand to focus on its origin in the  Highlands of Panama ("Tierras Altas"), where most of the food consumed in the country is produced. For the on-premise market, we designed beer glasses, beermats, coasters, and ice buckets to glorify the product in a serving occasion. And for the take-home market, we designed POS decoration,  external signage, coolers, and brand stickers. In the design of all the POS materials, we used the Cristal brand mountains and iconography we had previously created while redesigning the brand and the product line. And it all resulted in a very consistent implementation that reinforced the brand origin and positioning.  

    Imaginity | Design Agency | Branding, Packaging Design, Marketing

     
     
     

    Imaginity, Cristal, Beer, Brand Activation, Blackboard, Restaurant, Bar

    Imaginity, Cristal, Beer, Brand-Activation, Coolers

    Imaginity, Cristal, Beer, Brand Activation, Cases

    Imaginity, Cristal, Beer, Brand-Activation, Flag


    Imaginity, Cristal, Beer, Brand Activation, Panamá, Chiriquí
    Imaginity, Cristal, Beer, Brand-Activation, T-shirt

    Imaginity, Cristal, Beer, Brand-Activation, Rubbermat

    Imaginity, Cristal, Beer, Brand Activation, Hot Spots, Markets
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