We created and designed point-of-sale materials for the Cristal Beer brand to focus on its origin in the Highlands of Panama ("Tierras Altas"), where most of the food consumed in the country is produced. For the on-premise market, we designed beer glasses, beermats, coasters, and ice buckets to glorify the product in a serving occasion. And for the take-home market, we designed POS decoration, external signage, coolers, and brand stickers. In the design of all the POS materials, we used the Cristal brand mountains and iconography we had previously created while redesigning the brand and the product line. And it all resulted in a very consistent implementation that reinforced the brand origin and positioning.