Client:
Colun Light
Country:
Chile
Task:
Branding & Packaging Design. Brand Activation
For ‘Sabores Deluxe’ (Deluxe Flavors) of Colun Light yogurt brand in Chile, we developed a packaging design that introduces a fresh sub-brand and visual identity, while seamlessly integrating this new range into the existing brand architecture.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The design of the new Sabores Deluxe sub-brand stays true to the core elements of Colun's identity—ensuring consistency in logo placement, typography, and core colors to reinforce brand recognition.
We elevated the look with distinct visual cues that signal the premium nature of the collection, such as refined metallic accents, and vibrant summer-inspired colors and illustrations. These elements evoke the freshness and indulgence associated with these flavors while still resonating with Colun's approachable and natural image.
Despite the distinct visual appeal of the Sabores Deluxe, we ensured that the packaging fits comfortably within Colun's existing product lineup. The visual elements harmonize with the Colun’s brand structure, preserving the brand identity while allowing this limited-edition collection to stand out as a special offering.
