Branding, Brand Consulting
Mercado Libre hired us to create their new brand image, in order to update and modernize it, promoting its values without losing identity. We analyzed the essential elements of the brand (handshake, oval, colors) and their values, and worked in the isotype and logo, exploring their particular needs, without loosing sight of the relationship between them and the way they complement each other and function as a unit. The challenge was to convey the main aspects of the brand: reliability, strength and heritage, without losing the fun and satisfying spirit of the shopping experience.
Imaginity | Design Agency | Branding, Packaging Design, Marketing