Client:
Pepsi Kick
Country:
USA
Task:
Pacakging Design
To associate the Pepsi Kick brand with the NFL, the most important American-football league in the world, PepsiCo invited us to design packaging for 32 unique, collectible bottles, one for each team.
We aimed to generate a visual impact that conveyed the passion for game, but was also realistic, fun and flashy, using vibrant colors to contrast the traditional black of the brand. Each packaging design has unique elements for the team it represents and each bottle was numbered to stimulate collectibility.
