Packaging Design Agency
Strategic Packaging Design for CPG Brands
Imaginity is a packaging design agency for brands competing on the US shelf. From Wise Snacks to Gatorade, Bimbo, and Nestlé, we help food, beverage, and retail companies turn packaging into a growth engine — uniting branding, brand architecture, and packaging design that’s built to sell across shelf and screen.
We understand packaging design as the synthesis of the brand's visual expression. It transmits the essence of the brand, its values, its identity. This Visual ID shall be the clearest definition of what the brand is and what it is not.
What We Do
Packaging is where strategy meets the shelf. We bring the full picture together — from the architecture behind your portfolio to the design on every pack — so your brand shows up clearly, consistently, and ready to sell. Every discipline below feeds the same goal: turning your packaging into your strongest sales tool.
Packaging Design
The heart of what we do: structural and graphic design that earns the second glance and the pick-up. We design packs that hold their own in a crowded aisle, where dozens of products compete for a shopper's split-second attention, and that translate cleanly to the e-commerce thumbnail. It's packaging built for the omnichannel reality of US retail — as sharp on screen as it is on the shelf.
Branding & Visual Identity
Great packaging starts with a clear brand. Our branding and visual identity work defines the logo, color, typography, and voice that make a product instantly recognizable — the foundation every pack is built on. Get this right and every touchpoint, from the shelf to the ad to the social feed, reinforces the same confident, unmistakable brand.
Brand Architecture
When a brand grows into a portfolio, structure decides whether it scales or sprawls. Our approach to brand architecture handles the naming, tiering, and hierarchy that keep a multi-product range coherent across the shelf. The result is a portfolio shoppers can navigate at a glance — and one your team can extend into new products without losing the thread.
In-Store & Retail Marketing
The shelf is the last and most important media channel. We extend your packaging into in-store and retail marketing — displays, activations, and point-of-sale that turn shelf presence into sales. By carrying the same design language from pack to display to promotion, we make sure the brand a shopper sees at the shelf is the one they already recognize.
Product Design
Beyond the label, we shape the product and structural design itself — bottles, containers, and formats that are as functional as they are distinctive. A well-designed structure does double duty: it protects and presents the product while becoming a recognizable asset of the brand in its own right.
Packvertising
We treat packaging as a marketing medium — not just a container, but your most consistent salesperson. Every pack works the shelf around the clock, so we design each one to do more than hold a product: it catches the eye, tells the brand story in a glance, and turns a moment of attention into a purchase.
Ready to make your packaging your strongest sales tool? Let's talk about your brand.
Strategic Packaging Design Agency That Builds Brands
At Imaginity, we help brands grow through strategic packaging design that combines creativity, consumer insight, and retail understanding. Our work goes beyond aesthetics. We develop packaging systems aligned with brand positioning, visual identity, portfolio architecture, and shopper behavior to create stronger, more recognizable brands.
Our designs are known for their ability to meet the specific needs of each brand and product category. From global FMCG companies to emerging challenger brands, we design packaging that stands out, communicates clearly, and performs at the point of sale.
The Silent Salesman
Product packaging design serves as a silent salesman, speaking to potential customers as it sits on the shelf alongside competitors. In the crucial moment when a purchasing decision is made, effective packaging design can help your product stand out and communicate a clear, powerful message that helps establish brand recognition and uniqueness. By understanding how a product line appears on the shelf, we create cohesive, strong, and recognizable brands. We consider how each packaging design functions independently and in relation to the rest of the product range and its competitors, always keeping the goal of conveying a simple yet impactful message in mind.
Design Process
Our design process sets us apart in every packaging design project. We begin by considering the big picture and identifying the best strategy for each design. This includes analyzing the competitive landscape, researching the brand and market, and examining the competition. From this information, we define a conceptual and strategic direction, which guides us into the creative phase where we visually communicate through packaging design. Our goal in packaging design is to convey a clear and impactful message that allows the brand to be easily recognizable and unique. We aim to make the product stand out and effectively communicate its benefits, understanding the impact that packaging design has on consumer perception and appreciation of the brand.
Crucial role in purchase decisions
Effective packaging design plays a crucial role in creating a connection with the brand and influencing the consumer's purchasing decision. As the first tangible and visual contact that the consumer has with the product, packaging serves as a key communicator and silent seller for the brand. With the average buyer only spending 1.5 seconds in the shopping aisle, it's important to ensure rapid recognition and differentiation of the brand through packaging design that guides the consumer in their decision-making process. At Imaginity, we are passionate about creating packaging designs that have a significant impact on sales and effectively communicate the brand's identity.
Reinforcing connections
During the design process for Cristal Beer packaging for Heineken Panama, we recognized the importance of highlighting the brand's origins in Panama's High Lands ("Tierras Altas"). To incorporate this aspect of the brand's identity, we evolved the shield logo to include mountain imagery and designed a new label for the bottle that utilizes the shape of the shield to showcase the mountain range where the brand was founded. This emphasis on the brand's origins helps to differentiate it from competitors and reinforces its connection to the region.
Emphasize the gifting
For the Nestle brand in Ecuador and Colombia, we highlighted the brand's use of red as a distinctive property and aimed to emphasize the gifting aspect of the packaging. The Fruit Delights gifting box prominently displays the fruit filling, which is a key differentiator for the product, and includes a window that allows the consumer to see the chocolates inside. This packaging design effectively communicates the contents of the package and positions the brand as a desirable gift option.
Packs and displays
When working on the exciting launch of Adermicina's anti-acne facial cleansing soap, we undertook a comprehensive packaging design that encompassed not only the product itself but also the pack design, including the pouch and the eye-catching display box for pharmacies and supermarkets. Our approach successfully integrated the newest addition to the product line as a captivating novelty, featuring a consistent and functional design.
CPG & FMCG Categories We Design For
Deep Category Experience Across the US Consumer Landscape
We don't generalize. Every category has its own shelf codes, shopper behaviors, retailer requirements, and visual language. Our team has worked across 30 categories — which means when we design your snack packaging, we're not learning the category, we're applying years of pattern recognition to give you a competitive edge from day one.
Snacks & Chips
From flavor architecture to mascot-led redesigns, we've worked with Wise Snacks — one of America's legacy snack brands — on multiple packaging and brand architecture projects. We understand the snack shelf: high velocity, high competition, and the critical role of pack-front hierarchy in driving impulse purchase.
Food & Frozen Food
Retail-ready food packaging that communicates appetite appeal, quality cues, and brand personality simultaneously. We've designed for bread, bakery, frozen meals, condiments, and premium food lines across the US and Latin America.
Beverages
From functional energy drinks to premium craft beer, our beverage packaging work spans structural design, label systems, and limited edition campaigns. Clients include Gatorade (PepsiCo), Heineken, Guinness, and Go Mate.
Personal Care & Beauty
We design personal care packaging that communicates efficacy, trust, and brand premium — across mass retail, pharmacy, and DTC channels. Experience includes Kimberly-Clark (Kotex Evolution), Bagovit, and Adermicina
Pharma & OTC
Packaging for pharmaceutical and over-the-counter products requires precision: regulatory compliance, clear hierarchy, and the ability to communicate trust at speed. We've designed for multiple pharma clients across Latin America and the US Hispanic market.
Confectionery & Chocolate
Premium and mass market confectionery packaging — from gifting formats to everyday impulse. Our confectionery work includes special edition boxes, seasonal ranges, and full brand identity systems.
E-Commerce & Amazon
The e-commerce shelf is a different design problem. Small thumbnails, white backgrounds, five-image carousels, unboxing expectations. We design packaging that performs in both physical retail and digital shelf simultaneously — and create Amazon storefront assets, A+ content layouts, and digital shelf optimization.
Hispanic & Multicultural Market
We are one of the few packaging design agencies that brings genuine multicultural fluency — not as a specialty service, but as a core competency. Our team has designed for the US Hispanic market across snacks, dairy, food, and personal care, with deep understanding of how Latino cultural codes translate (and sometimes deliberately don't translate) into US retail contexts.
Trusted by Leading US and Global Consumer Brands
CPG & FMCG Categories We Design For
Deep Category Experience Across the US Consumer Landscape
We don't generalize. Every category has its own shelf codes, shopper behaviors, retailer requirements, and visual language. Our team has worked across 30 categories — which means when we design your snack packaging, we're not learning the category, we're applying years of pattern recognition to give you a competitive edge from day one.
Snacks & Chips
From flavor architecture to mascot-led redesigns, we've worked with Wise Snacks — one of America's legacy snack brands — on multiple packaging and brand architecture projects. We understand the snack shelf: high velocity, high competition, and the critical role of pack-front hierarchy in driving impulse purchase.
Food & Frozen Food
Retail-ready food packaging that communicates appetite appeal, quality cues, and brand personality simultaneously. We've designed for bread, bakery, frozen meals, condiments, and premium food lines across the US and Latin America.
Beverages
From functional energy drinks to premium craft beer, our beverage packaging work spans structural design, label systems, and limited edition campaigns. Clients include Gatorade (PepsiCo), Heineken, Guinness, and Go Mate.
Personal Care & Beauty
We design personal care packaging that communicates efficacy, trust, and brand premium — across mass retail, pharmacy, and DTC channels. Experience includes Kimberly-Clark (Kotex Evolution), Bagovit, and Adermicina
Pharma & OTC
Packaging for pharmaceutical and over-the-counter products requires precision: regulatory compliance, clear hierarchy, and the ability to communicate trust at speed. We've designed for multiple pharma clients across Latin America and the US Hispanic market.
Confectionery & Chocolate
Premium and mass market confectionery packaging — from gifting formats to everyday impulse. Our confectionery work includes special edition boxes, seasonal ranges, and full brand identity systems.
E-Commerce & Amazon
The e-commerce shelf is a different design problem. Small thumbnails, white backgrounds, five-image carousels, unboxing expectations. We design packaging that performs in both physical retail and digital shelf simultaneously — and create Amazon storefront assets, A+ content layouts, and digital shelf optimization.
Hispanic & Multicultural Market
We are one of the few packaging design agencies that brings genuine multicultural fluency — not as a specialty service, but as a core competency. Our team has designed for the US Hispanic market across snacks, dairy, food, and personal care, with deep understanding of how Latino cultural codes translate (and sometimes deliberately don't translate) into US retail contexts.
The Imaginity Lab™ Process: From Brief to Shelf
How We Turn Your Packaging Brief into a Competitive Weapon
Every packaging project at Imaginity follows the Imaginity Lab™, our proprietary creative methodology developed over 30 years working with global FMCG brands. It's not a template — it's a repeatable framework for making design decisions that are informed by strategy, validated against competitive realities, and built to perform in the real world.
1
Brief & Immersion
We start with a comprehensive round-trip brief. We ask the questions your competitors' packaging agencies don't: Who is your primary retail buyer? What shelf position are you targeting? What's your omnichannel plan? What does success look like in 12 months? This phase defines the strategic brief that drives every creative decision that follows.
2
Research & Competitive Mapping
We audit your category — not just the obvious competitors, but the challenger brands, private label, and emerging players reshaping the shelf. We map the visual codes your category relies on and identify the white space where your brand can own a distinctive position. For US projects, we layer in multicultural shopper insights where relevant.
3
Design Strategy & Product Line Architecture
Before any creative work begins, we define the strategic design framework — and, when needed, restructure the product line architecture itself. This is the step most packaging agencies skip, and it’s where most packaging failures originate.
4
Creative Exploration
Hand sketching before pixels. Every project begins with analogue ideation — thumbnail concepts, structural explorations, visual direction options. This stage generates a wide creative range before narrowing. We present multiple distinct directions, not variations on a single theme.
5
Design Development & Refinement
The selected direction is developed to full resolution: all faces, all SKUs, all variants. We build the complete brand architecture of the line — not just the hero SKU. Color coding, flavour/variant differentiation, on-pack hierarchy, legal compliance, and print specifications are all resolved in this phase.
6
Production & Launch Handoff
We prepare production-ready files to print specification, including dieline management, pre-press review, and colour matching guidance. For US clients, we can coordinate directly with your printer, co-manufacturer, or retailer requirements (including Walmart/Target/Costco spec compliance).
Where Global Creative Experience Meets US Market Intelligence
Operating from Miami with a global team spanning 30 years of CPG and FMCG design, Imaginity brings something most US packaging agencies can't offer: the creative depth of an international studio combined with the retail fluency of a team that has designed for Target, Walmart, Amazon, and major US grocery chains. We don't just make packaging look good.
We engineer it to perform — at shelf level, on an e-commerce thumbnail, in a social media scroll, and in the hands of a shopper making a split-second purchase decision.
Our work spans 30 product categories and has reached retail shelves in the United States, Latin America, and Europe. Whether you're a challenger brand entering US retail for the first time, or a legacy CPG company modernizing a high-equity identity, we bring the strategic and creative resources to get it right.
The Imaginity Lab™ Process: From Brief to Shelf
How We Turn Your Packaging Brief into a Competitive Weapon
Every packaging project at Imaginity follows the Imaginity Lab™, our proprietary creative methodology developed over 30 years working with global FMCG brands. It's not a template — it's a repeatable framework for making design decisions that are informed by strategy, validated against competitive realities, and built to perform in the real world.
1
Brief & Immersion
We start with a comprehensive round-trip brief. We ask the questions your competitors' packaging agencies don't: Who is your primary retail buyer? What shelf position are you targeting? What's your omnichannel plan? What does success look like in 12 months? This phase defines the strategic brief that drives every creative decision that follows.
2
Research & Competitive Mapping
We audit your category — not just the obvious competitors, but the challenger brands, private label, and emerging players reshaping the shelf. We map the visual codes your category relies on and identify the white space where your brand can own a distinctive position. For US projects, we layer in multicultural shopper insights where relevant.
3
Design Strategy & Product Line Architecture
Before any creative work begins, we define the strategic design framework — and, when needed, restructure the product line architecture itself. This is the step most packaging agencies skip, and it’s where most packaging failures originate.
4
Creative Exploration
Hand sketching before pixels. Every project begins with analogue ideation — thumbnail concepts, structural explorations, visual direction options. This stage generates a wide creative range before narrowing. We present multiple distinct directions, not variations on a single theme.
5
Design Development & Refinement
The selected direction is developed to full resolution: all faces, all SKUs, all variants. We build the complete brand architecture of the line — not just the hero SKU. Color coding, flavour/variant differentiation, on-pack hierarchy, legal compliance, and print specifications are all resolved in this phase.
6
Production & Launch Handoff
We prepare production-ready files to print specification, including dieline management, pre-press review, and colour matching guidance. For US clients, we can coordinate directly with your printer, co-manufacturer, or retailer requirements (including Walmart/Target/Costco spec compliance).
