Global Branding & Packaging Design Experience

Category Expertise Across Markets & Cultures

30+

CATEGORIES

We have worked with almost any category you can find in a supermarket. And some other categories you will not find there, too.
29

COUNTRIES

Global experience in Americas, Europe and Asia. We have extensive experience across many countries. Most of them are places where we don't have an office. This brings fresh eyes to the marketing situation.
4

CONTINENTS

Global experience in North and South America, Europe and Asia. Different countries, different audiences, different backgrounds, different languages.

Experience across categories, audiences and markets gives every project a stronger starting point.

Category Experience in Design

Category experience provides practical context for the design brief. It clarifies how shoppers compare products, which information must be understood quickly, how portfolios are organized and what visual conventions a brand can use, challenge or avoid. Those questions differ across food and snacks, beverages, health and wellness and home care.

This knowledge does not replace research into the specific brand, audience or market. It creates a stronger starting point for defining the problem, selecting relevant comparisons and building a visual system suited to the product and channel. Explore Imaginity’s packaging design service or review the category pages below for work connected to a particular brief.

Categories we’ve worked in:

Categories:

Beer, Water, Ice Coffee, Juice, Sodas, Isotonic Drink, Bread, Cereals, Cookies, Snacks, Chocolates, Frozen Food, Cosmetics, Body Milk, Hair Treatment, Liners, Wipes, Diapers, E-commerce, Architecture, Telephony, Pharma, Disinfectants, Industrial Supplies

Imaginity, Global Experience, Categories, Beverages

Beverages

Beverages are typically part of the culture. We know how to interpret this and turn it into successful brand visual identities and packaging design.

See our beverage packaging design case studies →

Imaginity, Global Experience, Categories, Food

Food

From visual ID, to pack design and brand communication, food should make you "yum". And if it is a healthy choice, it should say it too.

Imaginity, Global Experience, Categories, Personal Care

Personal Care & Beauty

A soft touch and a subtle approach is needed for personal hygiene, personal grooming or beautification consumer products.

Imaginity, Global Experience, Categories, Services B

Services

Service branding and design is key to the user experience and to make "real" an intangible solution. And it is key in the e-commerce environment

Countries:

United States, Mexico, Argentina, Uruguay, Paraguay, Bolivia, Chile, Peru, Brazil, Colombia, Ecuador, Venezuela, Panama, Costa Rica, Dominican Republic, Puerto Rico, China, Taiwan, Israel, Hong-Kong, Italy, Spain, Andorra, UK, Norway

Designing Brand Systems Across Markets

A brand entering a new market needs continuity and local relevance at the same time. Core assets such as the logo, color system and brand architecture should remain recognizable, while language, information hierarchy, product naming, imagery and communication emphasis may need to change for the audience and retail context. The objective is to preserve what makes the brand distinctive while making each application clear in its destination market.

Imaginity’s work spans the United States, Latin America and Europe, including new brand creation, regional portfolio systems and the local implementation of global brands. Each project begins by identifying which elements must remain consistent and which should adapt to the market, category and channel.

Countries where we’ve worked:

  • Costa Rica
  • Dominican Republic
  • Puerto Rico
  • El Salvador
  • Nicaragua
  • China
  • Taiwan
  • Hong Kong
  • Thailand
  • United Kingdom
  • Spain
  • Italy
  • Andorra
  • United Arab Emirates
Imaginity, Global Experience, Countries, North America

USA

We worked with categories ranging from caviar to snacks or dairy; and iconic brands like Pepsi or Gatorade. And a great Hispanic knowledge built from our extensive experience in Latin America.

Imaginity, Global Experience, Countries, Latin America

Latin America & Caribbean

We have worked extensively in most of Latin-American countries with local, regional and global brands. We redesigned the biggest e-commerce brand, we work with many of the most loved brands in the region.

Imaginity, Global Experience, Countries, Asia 3

Asia

We worked with global brands like Kotex and Kleenex on pan-Asian and country-specific visual identity and packaging design projects for China, Taiwan and Hong Kong. Other expertise includes local adaptation in non-Roman scripts — from Mandarin labels for export brands to Thai-language packaging for Sunsilk.

Imaginity, Global Experience, Countries, Europe

Europe

We worked in branding, packaging design and communication for different brands and categories ranging from salmon to sport drinks.

Bring a Global Perspective to Your Next Brand Challenge

Whether you are entering a new market, adapting an established brand or creating a packaging system across regions, let’s discuss the right approach for your project.

Start a Conversation