At Imaginity we understand that a name is not just a word; it's a brand's identity, a story, and a promise. Our naming process is a carefully curated journey that captures the essence of your brand and ensures it resonates with your audience. Here's a glimpse into our unique approach:


Discovery Phase: Our naming journey begins with a deep dive into your brand's vision, values, and goals. We collaborate closely with your team to understand your unique selling propositions, target audience, and market positioning. This initial discovery phase lays the foundation for crafting a name that truly reflects who you are.

Competitive Analysis: We analyze the competitive landscape to identify naming trends, industry benchmarks, and whitespace opportunities. This ensures that your brand name stands out in a crowded marketplace while remaining relevant and memorable.

Creative Ideation: Our team of creative minds embarks on a brainstorming journey where innovation knows no bounds. We explore countless ideas, from the conventional to the unconventional, to generate a diverse range of naming options. The creative phase in our naming process is where the magic happens. It's a dynamic and imaginative journey that taps into our team's creativity, linguistic expertise, and market understanding that will be the starting point for the branding. Here's a detailed look at how we navigate this crucial stage:

Imaginity, services, naming, brainstorming
Imaginity, services, naming, concept development


1. Brainstorming Sessions:

  • Our team of creative experts, including copywriters, linguists, and brand strategists, comes together for brainstorming sessions. These sessions are guided by your brand's unique positioning, values, and objectives.
  • We encourage free-flowing ideation, where no idea is too wild or unconventional. This openness fosters creativity and ensures a wide array of naming possibilities.

2. Wordplay and Language Exploration:

  • We explore different languages, dialects, and linguistic nuances. This not only broadens the pool of potential names but also adds depth and cultural resonance to the naming options.
  • Wordplay and phonetic experimentation are at the heart of this phase. We experiment with sounds, syllables, and linguistic elements to create names that are catchy, memorable, and harmonious.

3. Concept Development:

  • Each name candidate is associated with a set of concepts, emotions, and brand attributes. We delve deep into the meaning behind each name, ensuring that it aligns with your brand's identity.
  •  Visualizations and mood boards are sometimes created to help convey the emotional and visual impact of each name.

4. Niche and Market Relevance:

  • We consider the niche and market in which your brand operates. Names should resonate with your target audience and align with industry trends and expectations.
  • Our research extends to competitor analysis to ensure that the proposed names stand out while remaining contextually relevant.

5. Evaluation and Shortlisting:

  • Following brainstorming sessions, we evaluate and shortlist the most promising names. Each shortlisted name undergoes a rigorous evaluation process that assesses factors such as uniqueness, memorability, and scalability.
  • We create a curated selection of names that are ready for presentation, each with its own unique character and potential.

6. Client Collaboration:

  • Your feedback and input are essential. We engage in a collaborative dialogue with you to refine and fine-tune the shortlisted names. This iterative process ensures that the final name is a perfect fit for your brand.

7. Name Rationale:

  • We provide you with a comprehensive rationale for each shortlisted name. This rationale explains the name's relevance, the concepts it embodies, and its potential impact on your brand's identity and positioning.

Name is not just a word, it's a brand's identity, a story, and a promise

Naming | Portfolio

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