Client:
Gloria
Country:
Perú
Task:
Packaging Design
We worked with our client Gloria in the fruit nectars packaging redesign, with the premise of achieving a design focus on communicating freshness and palatability, looking to strengthen its position as a natural product.
We analyzed the current line, sensing a need to strengthen the hierarchy and brand presence in the designs; To fix this, we decided to implement a brand area, which traverse the entire product line, highlighting it and giving it unity, coherence and strength.
