Emcesa, Aguila Beer
Packaging Design, Branding
We collaborated closely, as a leading design agency, with our Paraguayan client, Emcesa, to develop the branding and packaging design for the new flavored premium beer, Aguila.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The main challenge was to introduce a new product in the market while effectively communicating its unique differentiator: a perfect fusion of beer with delectable flavor ingredients. Our focus revolved around catering to the potential consumers, and thus, we crafted a modern design concept, centered on a sleek, no-label-look approach, to accentuate its irresistible appetite appeal.
The result is an exquisite packaging design and cohesive visual identity, where elegance effortlessly meets modernity, capturing the essence of Aguila’s unparalleled offering. As a design agency, we take pride in delivering remarkable solutions that leave a lasting impact in the market.
The foundation of the branding stemmed from the brand's symbol, the majestic eagle. Leveraging this icon, we created a distinctive emblem in captivating blue and silver hues, perfectly encapsulating the essence of the brand's premium character.