Villa del Sur
Villa del Sur Mineral Water, Limited Edition: Celebrate Family with Water and Color. The objective: to position Villa del Sur water as a fun and colorful water. Our proposal: Create a limited edition with Argentine artists. The challenge was to add color to the brand packaging in a very uniform and predominantly blue category, without entering into the color codes of the flavored water category. Our work began with the conceptualization of the idea through which we could add color to water. We began by understanding the brand: Villa del Sur is family-fun, Villa del Sur is the water of the Argentine family. Art is a way to both add color and communicate the brand, to portray the family gathering and to bring color and joy. Having defined the conceptual axis, we worked with artists who could transmit the concepts in the most appropriate way. The premise was that they had to be Argentines so as to share the idiosyncrasy of the Argentine family.