Brand activation. In Store
We worked on brand activation and building communication for the new intensive care line of the Caladryl brand. We designed a key visual, with the premise of communicating the new line of products with the challenge of introducing and communicating the new varieties in a brand closely associated with the treatment of bites. An opportunity, opening the brand to new spaces within skin care. Communicating clearly, quickly and simply was key to designing the key visual, creating direct, clear, quick-impact messages that reach and inform consumers.
Imaginity | Design Agency | Branding, Packaging Design, Marketing