Client:
Jabonería Wilson
Country:
Task:
Lava Disinfectant Packaging Design
As a global packaging design agency, IMAGINITY partnered with LAVA to support the brand's expansion into the floor disinfectant category. The challenge was to create a packaging design that clearly differentiated the new product line while preserving the strong brand recognition LAVA had already built in the dishwashing segment.
The resulting packaging design balances functional communication with emotional appeal by highlighting both the disinfecting performance and the freshness of each fragrance. Through bold color coding, transparent packaging, and a clear visual hierarchy, the design ensures strong shelf visibility and immediate consumer understanding across retail environments.
Visual Highlights
- Clear Category Extension: The packaging preserves LAVA's recognizable brand identity while introducing a distinct visual language that immediately identifies the product as a floor disinfectant.
- Fragrance-Led Color System: Vibrant green and soft pink palettes differentiate the Eucalyptus Forest and Apple Blossom variants, helping shoppers recognize each fragrance instantly.
- Transparent Bottle Design: The transparent container showcases the product's color, reinforcing freshness, cleanliness, and product authenticity while increasing shelf impact.
The Challenge: Extending a Brand into a New Category
The main challenge was to successfully launch a new line of floor disinfectants for the LAVA brand, which was traditionally known for dishwashing products. The packaging design needed to clearly communicate this category extension while ensuring the dual benefit of being both a cleaner and a disinfectant was highlighted, not just the fragrance.
The Solution: Highlighting Fragrance and Functionality
We developed a packaging design for the new Eucalyptus Forest and Apple Blossom variants that balanced two key messages: fragrance appeal and functional benefit. While visually communicating the aroma, we ensured the primary benefit of being a cleaner and disinfectant remained prominent. We also utilized the container's transparency as a design element to showcase the liquid content.
The Results: Successful Category Launch
The project successfully delivered a packaging solution that facilitated LAVA's entry into the floor disinfectant category. The design clearly articulated the product's function and fragrance variants, ensuring quick consumer understanding. The visual emphasis on both cleaning and disinfecting helped establish the new line as a multi-benefit product, supporting the brand's successful expansion.
IMAGINITY is a global packaging design agency specializing in consumer packaged goods (CPG), partnering with market-leading household, cleaning, and FMCG companies across Latin America and international markets. Combining strategic branding, functional visual identity, disciplined brand architecture, and prepress print expertise, our agency delivers impactful visual storytelling across our entire portfolio to optimize in store shelf impact and drive commercial growth for home care brands like Lava.
