Client:
Bagó. Dioxaflex
Country:
Argentina
Task:
Packaging Design
A new OTC pack
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The challenge
Staying within the brand's universe, while adding visual impact in store. Design the packaging version of Dioxaflex within the world of over-the-counter medicines. Combining the recognition of the already known prescription product among consumers and the codes of the over-the-counter category (more visual impact, colors, elements).
The solution
To add the appeal it needs in the highly competitive over-the-counter market, we incorporated a human figure highlighting the areas of pain, along with a subtle pattern detail in the background to add depth and visual interest. To maintain product recognition, we decided to incorporate into the design the brand’s signature outlined rectangle, along with its distinctive color used across the product line.
The results
A new packaging design for over-the-counter Dioxaflex that unleash the power of packaging and successfully positions the product within this packaging design category of the OTC medication category while preserving its strong recognition and trust among consumers.
Fast-acting relief
We also worked on the design of the fast-acting version, creating a clear visual coding that differentiates this product from the tablet version while maintaining strong recognition across the product line.
Related Pharma & OTC expertise
Dioxaflex carried recognized prescription-brand codes into a consumer-facing OTC pack, using the outlined brand rectangle, color and a human figure to identify areas of pain. See Imaginity’s Pharma & OTC design experience and category project collection.
Related transitions and range systems include Anaflex Paracetamol and Factor AE skincare. Review Imaginity’s packaging design service.
Planning an Rx-to-OTC transition or packaging redesign? Send the existing brand assets, range, formats and required information.
