Client:
La Perla Breads
Country:
Argentina
Task:
Branding & Packaging Design
We collaborated with La Perla, the renowned Argentine bakery brand, to launch their new artisan line “Caserísimo”—a potato bread for hamburgers available in three delicious flavors: classic, cheese, and sesame.
After receiving the client’s brief, the project began with a creative process aimed at developing a competitive design strategy. This included a thorough analysis of the market, brand objectives, and competitors to create packaging that would stand out on shelves, positioning La Perla as a trusted endorser of the product.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
With this foundation, we moved on to sketching packaging concepts that highlight the artisan quality and appetizing appeal of the product. Considering the use of flexographic printing, we incorporated a transparent window into the design to showcase the product inside. The design also features a well-defined brand architecture, carefully chosen colors, textures, and graphic elements that emphasize the artisanal nature of the bread.
La Perla is celebrated for its quality and flavor in the hearts of Argentines. To reinforce the appetizing appeal of the product, we included prominent imagery on the packaging, showcasing the bread in a consumption scenario. By selecting and editing the perfect photos, we crafted the ideal sandwich image to accompany each flavor, enhancing the product's visual appeal and ensuring it resonates with consumers at first glance.
