Customer:
Adermicina
Country:
Argentina
Task:
Packaging design
Adermicina: Anti-Acne Soap Product & Packaging Innovation
Adermicina, a household name in Argentine skincare, partnered with Imaginity, global design agency, to develop the industrial product design and packaging system for its new anti-acne facial bar. This project marked a significant portfolio expansion, requiring a delicate balance between the brand's medical heritage and the modern aesthetics of the facial cleansing packaging design category. We managed the entire creative lifecycle—starting from raw conceptual sketches of the soap bar to the final retail-ready display trays—ensuring the product was unmistakably Adermicina while standing out as a new specialized solution.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
Visual Highlights
- Bespoke Industrial Product Design: An innovative soap bar shape designed from scratch through hand-sketching, optimized for both ergonomics and facial application.
- Cohesive Brand Architecture: A design system that seamlessly integrates with Adermicina’s "Original" and "Anti-Acne" lines, maintaining strong brand equity and consumer trust.
- High-Impact "Counter-Tray" Display: A dual-purpose box designed to function as a sleek, minimalist in-store retail display, ensuring organized and premium shelf placement.
- Minimalist Sophistication:A clean visual language that uses a "less-is-more" approach to highlight the soap’s specialized dermatological benefits.
- Strategic Visual Hierarchy:Clear, effective communication of skin-health benefits (acne fighting and deep cleansing) to drive rapid consumer understanding.
1. The Branding Challenge: Transitioning a Legacy into Cleansing
The primary objective of the Adermicina project was to translate the brand's long-standing reputation for skin repair into the competitive facial cleansing segment. The challenge lay in introducing a solid soap bar—a format often perceived as traditional—as a modern, innovative anti-acne tool. We needed to protect the brand codes of a prestigious Argentine icon while creating an "irresistible visual appeal" that would attract a younger, skin-conscious demographic.
2. Our Design Process: From Hand Sketches to Industrial Reality
Our team led the creative process by returning to the fundamentals of hand-sketching. By using pencils and paper to explore boundless anatomical and graphic possibilities, we developed a soap bar that feels as professional as it is functional. Following the industrial design, we focused on the Product Line Architecture, ensuring that the specialized anti-acne messaging was the protagonist. This meticulous process ensured that the "spirit" of the product was captured long before it reached digital refinement.
3. The Outcome: A Sophisticated Retail Presence
The result is a successful market entry that reinforces Adermicina’s position as a skincare leader. The final packaging solution, including the integrated counter-tray, creates an attractive and well-organized presentation that invites customer exploration. By aligning industrial design with a strategic retail display, Imaginity helped Adermicina transform a simple soap bar into a sophisticated dermatological asset, effectively communicating its power to improve skin health and combat acne.
Imaginity is a branding and packaging design agency specializing in healthcare, OTC, and skincare products. We develop packaging, visual identity and product designs that build trust, communicate efficacy, and stand out in pharmacy and retail environments.
