Rabieta assigned us the project of working on the adaptation of their visual identity for the 473 individual serves. Just like the brand does at its Rabieta Bar in Palermo neighborhood, the idea is to offer consumers as many crafted beer styles as possible.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
There were going to be at least 4 beer styles from the very beginning. The COLOR, that was already the main character of the bottle labels became even more important this time. Colorful, vibrant and metallic packaging design, each style build its own personality according to each flavor, color and description keeping very high the artisanal flagship.