Client:
Rabieta
Country:
Argentina
Task:
Packaging Design
Expanding an Iconic Craft Beer Identity into Color-Coded Cans and Multi-Packs
For Rabieta, one of Argentina's premier craft beer brands, IMAGINITY conceptualized and executed a strategic packaging line extension from their original bottle label design to 473cc (16 oz) aluminum cans and secondary 6-pack shrink plastic packaging. The design strategy focused on maximizing color palette usage to instantly identify each beer style while maintaining rigorous visual alignment across all variants to guarantee overall brand unity.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
Visual Highlights
- Color-Coded Style Identification: Vibrant, distinctive color schemes applied to each beer style to maximize shelf navigation while preserving strong brand architecture across the full range.
- Shrink Sleeve Printing: Initial runs for the craft beer were printed on high-definition shrink sleeves and placed in-line directly at the brewery facility.
- Connected Pack QR Integration: Custom integrated QR codes through connected pack technology linking consumers to dedicated style landing pages to clarify each beer style and navigate the rest of the brand portfolio.
- Prepress & Printing Supervision: Direct, hands-on collaboration with the client through the prepress and printing process to supervise technical details and achieve proper execution.
- 6-Pack Secondary Packaging: Seamless translation of the core design to 6-pack shrink-plastic material, complete with full prepress supervision.
The Challenge
Rabieta needed to transition its established craft beer line from glass bottles into the dynamic, fast-growing canned format without diluting its recognized brand equity.
The primary challenge was balancing individual style differentiation—allowing consumers to easily distinguish between IPAs, Stouts, Red Ales, and Golden Lagers—with strong visual unity across the entire product family.
Furthermore, executing high-quality shrink sleeves placed in-line at the brewery, integrating modern connected packaging technology via QR codes, and supervising prepress across primary cans and secondary 6-pack film materials required meticulous technical oversight from concept to press.
Our Design Process
Starting from a strategic brief, IMAGINITY initiated a design process centered on visual harmony, strategic brand architecture, and key visual design. Our team expanded the original bottle label design onto aluminum cans using shrink sleeves, utilizing strategic typography and high-contrast color blocks. To bridge physical packaging with digital engagement, we incorporated integrated QR codes through connected pack technology directly into the artwork.
Working alongside the client through prepress and printing, we strictly supervised details across shrink sleeves placed in-line at the brewery and secondary 6-pack plastic materials.
The Outcome
The resulting packaging design successfully elevated Rabieta's retail visibility, delivering maximum color impact and seamless variant identification across supermarket shelves and trade channels.
The integration of connected packaging enhanced consumer interaction at the point of consumption, while precise prepress supervision guaranteed proper execution and flawless brand display across all packaging touchpoints.
IMAGINITY is a global packaging design agency specializing in consumer packaged goods (CPG), partnering with market-leading Craft Beer, Beverage, and FMCG companies across Argentina, Latin America, and international markets. Combining strategic branding, custom visual identity, brand activation, and prepress print expertise, our agency delivers impactful visual storytelling across our entire portfolio to drive commercial growth for client brands.
Explore the Rabieta Bottle and Packaging System
Review the Rabieta craft beer bottle-design project and explore Imaginity’s wider experience in beer packaging and craft beer branding.
For a brewery launch, redesign or product-line extension, review our packaging design service or share your packaging brief with Imaginity.
