Client:
Pepsi
Country:
Task:
Pepsi Light Limited Edition Packaging Design
IMAGINITY partnered with Pepsi Light to design an exclusive, limited-edition packaging strategy built around the affectionate campaign tagline "Amo mi Pepsi Light." By covering the bottle in vibrant, custom heart illustrations and leveraging a full-body shrink sleeve, the design transforms the physical package into a powerful tool for packvertising—turning every bottle into an interactive, emotional connection point on the retail shelf.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
Visual Highlights
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Full-Body Label: Application of a full-body shrink sleeve label that maximizes every inch of the bottle's surface for seamless, high-impact graphic storytelling.
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Exclusive Limited-Edition Execution: A captivating seasonal release designed to generate impulse purchases, build consumer excitement, and drive collector appeal.
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Expressive Heart Illustrations: Dynamic, custom-crafted heart artwork that infuses the iconic brand with playfulness, warm emotional resonance, and fresh energy.
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Strategic "Packvertising" Media Channel: Leveraging the physical beverage package as a primary advertising platform to engage consumers directly at the point of purchase.
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Integrated "Amo mi Pepsi Light" Claim: Bold, prominent typographic placement of the campaign tagline that instantly communicates brand love and reinforces consumer loyalty.
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Full-Body Label: Application of a full-body shrink sleeve label that maximizes every inch of the bottle's surface for seamless, high-impact graphic storytelling.
-
Exclusive Limited-Edition Execution: A captivating seasonal release designed to generate impulse purchases, build consumer excitement, and drive collector appeal.
-
Expressive Heart Illustrations: Dynamic, custom-crafted heart artwork that infuses the iconic brand with playfulness, warm emotional resonance, and fresh energy.
-
Strategic "Packvertising" Media Channel: Leveraging the physical beverage package as a primary advertising platform to engage consumers directly at the point of purchase.
-
Integrated "Amo mi Pepsi Light" Claim: Bold, prominent typographic placement of the campaign tagline that instantly communicates brand love and reinforces consumer loyalty.
The Challenge: Elevating a Campaign Through Packaging
The core challenge was to translate the "I Love My Pepsi Light" campaign into a special edition packaging design that would stand out and reinforce the product's spirited, modern personality. The design needed to move beyond the standard label format and strategically integrate key campaign elements with the brand's established visual identity.
The Solution: Full-Bottle Transformation and Refinement
We transformed the standard wrap-around label into a full-bottle shrink-label design, maximizing the available canvas. Crucially, we refined distinctive brand elements—such as the iconic silver color, logo size, and placement—to strengthen product recognition. The final design seamlessly integrated campaign graphics with Pepsi's identity, creating a dynamic and harmonious look.
The Results: Enhanced Brand Recognition and Campaign Impact
The project successfully delivered an impactful special edition that visibly amplified the "I Love My Pepsi Light" campaign. The full-bottle design elevated the product's shelf presence, while the refined visual elements ensured immediate product recognition, effectively connecting the spirited campaign message directly to the physical product in the consumer's hand.
IMAGINITY is a global packaging design agency specializing in consumer packaged goods (CPG), helping leading beverage, snack, and FMCG brands engineer high-impact limited-edition packaging and promotional campaign activations across international markets. Our strategic approach fuses custom graphic illustration, full-body label innovation, and packvertising to turn physical packaging into a powerful media channel—driving emotional consumer engagement, elevating visual identity, and maximizing shelf performance.
