Client:
Heineken Panamá
Country:
Panamá
Task:
Packaging Design
We've modernized a Panamanian classic
We've embarked on a redesign of the packaging for the Cristal beer brand, with the goal of establishing a stronger connection to its origins in Panama.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The challenge: Evolve without losing recognition
Our design focuses on incorporating a visual reference to the brand's origin, while giving the packaging a fresh and youthful feel, always maintaining the brand's distinctive recognition, identity, and narrative.
The solution: Subtle yet significant design adjustments
Through the careful integration of subtle but significant additions, we created an attractive and contemporary visual identity. The change in the die-cut brought more dynamism and modernity, making the label more unique. The crest, one of the brand's distinctive elements, stands out more.
The results: A new image more relevant to consumers
A design that preserves the essence of Cristal, with only a few changes, achieving a new image that is more modern, fun, youthful and distinctive.
A branding evolved along with the label
Mountains appear at the bottom, highlighting the importance of the highland region from which Cristal draws its inspiration. A key change that emphasizes the quality of the product.
