Client:
Heineken Panamá
Country:
Panamá
Task:
Packaging Design
We've modernized a Panamanian classic
Imaginity, global packaging design agency, worked on a redesign of the packaging for the Cristal beer brand, with the goal of establishing a stronger connection to its origins in Panama.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The challenge: Evolve without losing recognition
Our design focuses on incorporating a visual reference to the brand's origin, while giving the packaging a fresh and youthful feel, always maintaining the brand's distinctive recognition, visual identity, and storytelling.
The solution: Subtle yet significant design adjustments
Through the careful integration of subtle but significant additions, we created an attractive and contemporary visual identity. The change in the die-cut brought more dynamism and modernity, making the label more unique. The crest, one of the brand's distinctive elements, stands out more.
The results: A new image more relevant to consumers
A design that preserves the essence of Cristal, with only a few changes, achieving a new image that is more modern, fun, youthful and distinctive.
Explore the Cristal Brand and Packaging System
Continue through the project family: review the Cristal branding project, the Cristal bottle packaging, the can and multipack system, and the Cristal brand activation.
Explore more beer packaging and craft beer branding work or review our packaging design service.
