Branding for Rancho Alto
Packaging design and branding for the Rancho Alto hamburger line
Design detail of hamburger packaging Rancho Alto
Rancho Alto | Packaging design | Imaginity
Packaging DesignRancho Alto. Packaging design
The Rancho Alto burger line was created by Southern Meat to offer families a more affordable yet equally delicious hamburger product for family meals. Imaginity created a distinguishing brand image for Rancho Alto that paid homage to the Argentinean countryside. Using bold green font against a piece of driftwood and a bright red picnic blanket to emphasize ranch-style living, Imaginity successfully created an enticing brand design that helped launch the Rancho Alto burger line in grocery stores across Latin America.
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