BrandingPursePress. Branding

Imaginity Seragini was in charge of creating the brand identity for PursePress, a digital Magazine focused on female consumers that gives insightful ideas for marketers around the globe.

When we were contacted by Robin Moriarty, PursePress creator, we loved the project and started developing an identity that would connect female consumers to the power of the purse.

To convey this image, we created a typographical logo, that resembles the fonts used by newspapers. And we included a handbag with hangs loosely from the logo, as if it were in a woman’s hand. This, together with a touch of fuchsia, gave the brand a distinctive feminine look,” stated Hernan Gastaldi, managing partner of Imaginity.

The Power of the Purse:
Women account for 83% of all consumer purchases, according to an A.T. Kearney report. Goldman Sachs analysts estimate that wealth in the hands of women around the globe will increase by $5 trillion between 2008 and 2013. Because women prioritize spending differently than men and also purchase differently, as noted by shopping guru Paco Underhill in his bestsellers “Why We Buy” and “What Women Want,” major opportunities are available to rethink and revamp retail businesses.

PursePress was created by Robin Moriarty, an international executive with experience living on four continents and working in areas as diverse as the US, Europe, Latin America, Asia, and the Middle East. Ms. Moriarty has substantial business experience with Fortune 500 multi-national corporations in consumer products and wireless telecom.