Packaging development for Poise product line
Poise Product Packaging Design
Detail of the packaging of Poise products
Comparison of packaging design, before and after
Poise | Packaging design | Imaginity
Packaging development for Poise product line
Poise Product Packaging Design
Detail of the packaging of Poise products
Comparison of packaging design, before and after
Poise | Packaging design | Imaginity
Our client Kimberly Clark hired us to do the packaging design for the new line of Poise products, specially created for women who are in menopause. Poise includes a variety of products especially design for this stage of women’s lives.
Being a new line of products, we worked considering the importance of creating a strong line, uniform and cohesive, where color will help you easily identify the brand.
On the other hand it was important to communicate the differential/benefits of each product , to which we designed a series of icons that help to illustrate and explain.