Featured works, In StorePoise. In store

After being recommended by Kimberly Clark following the launch of Poise in Latin America, Imaginity worked the global director the the Mature Independent Women (MIW) division, to develop the MIW category in the region, which targets menopausal women.
To do this, we had to create this new category within the brand. This consisted of developing category management and planning the in-store activation. We had to decide how to introduce the products to stores and how to communicate their function to the intended audience. Using POS materials that were consistent with the packaging design, we incorporated images of a women to help identify the audience and chose the appropriate placement of the products within the store. To help with this launch, free samples were offer to familiarize consumers with these new products.