Branding Development for Nueva Cocina Latin Cuisine
Comparison of packaging design, before and after
Packaging design for the Nueva Cocina product line
Packaging design for soups subline
Packaging design for gastronomic line
Nueva Cocina Latin Cuisine | Packaging design | Imaginity
This Miami-based company was the US’s first line of all-natural, authentic Latin rice dishes, as well as seasonings and soup products. Nueva Cocina Latin Cuisine explores a wide variety of traditional Latin recipes, and delivers them in a way that is quick and easy to cook. All products contain no artificial ingredients or preservatives. Almost all products are Gluten-Free and Vegetarian.
Imaginity drew on the interplay between authentic traditional recipes and contemporary health concerns to create their packaging.
