New packaging design for Farm Frites french fries line
Before and after packaging design for the Farm Frites line
Packaging design zoom detail for Farm Frites french fries line
Farmfrites | Packaging design | Imaginity
Packaging DesignFarmfrites. Packaging design
Farmfrites wanted us to reconstruct their brand image; they wanted the public to view their products as more gourmet, and less as junk food. To achieve this, we re-colored the package to a gentler palette, and displayed enlarged photos of the fries on ceramic plates, accompanying gourmet dishes. In essence, the goal was to make the product look “yummier”.
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