New packaging design for Farm Frites french fries line
Before and after packaging design for the Farm Frites line
Packaging design zoom detail for Farm Frites french fries line
Farmfrites | Packaging design | Imaginity
New packaging design for Farm Frites french fries line
Before and after packaging design for the Farm Frites line
Packaging design zoom detail for Farm Frites french fries line
Farmfrites | Packaging design | Imaginity
Farmfrites wanted us to reconstruct their brand image; they wanted the public to view their products as more gourmet, and less as junk food. To achieve this, we re-colored the package to a gentler palette, and displayed enlarged photos of the fries on ceramic plates, accompanying gourmet dishes. In essence, the goal was to make the product look “yummier”.