Packaging DesignCerveza Polar. Packaging design

Our paraguayan client EMCESA hired us for the Packaging Design of their Polar beer.
We worked in the evolution of the label with the premise of not losing recognition and brand identity. The objective was to give a more modern and attractive image and emphasize the communication of the brand values ​​and positioning. We worked semanticizing the Polar brand, and the concepts that it involved. We kept the colors white and silver as protagonists and add touches of blue and red (already present and associated with the brand) to create greater contrast.
We modify the brand block, adding the mountains (to emphasize the concept of cold, snow), and gave greater prominence to the bear, as a reference for Polar. All this allowed us to create a stronger visual and communicative brand.