Branding, Packaging DesignBrahma Bock. Packaging design, Branding

Brahma introduced a new product to the Chilean Beer market in order to keep its brand relevant among a younger generation of beer drinkers. Brahma Bock was targeted at a youth audience, ages 18-25, that enjoys nightlife and going out to bars.

Imaginity used a bold blue and bright silver to represent the night along with twinkling elements to embody the flashiness of nightclubs. Brahma Bock, a blonde beer, has a 7% alcohol content, which is a higher alcohol content than most beers. The bright blue and metallic silver was also used to make the heavier, thicker beer exude lightness and freshness.