Packaging design and branding for the Brahma Bock product line
Detail of Brahma Bock label
Branding in Brahma Bock six pack
Packaging design and branding for the Brahma Bock product line
Brahma Bock | Packaging design | Imaginity
Packaging design and branding for the Brahma Bock product line
Detail of Brahma Bock label
Branding in Brahma Bock six pack
Packaging design and branding for the Brahma Bock product line
Brahma Bock | Packaging design | Imaginity
Brahma introduced a new product to the Chilean Beer market in order to keep its brand relevant among a younger generation of beer drinkers. Brahma Bock was targeted at a youth audience, ages 18-25, that enjoys nightlife and going out to bars.
Imaginity used a bold blue and bright silver to represent the night along with twinkling elements to embody the flashiness of nightclubs. Brahma Bock, a blonde beer, has a 7% alcohol content, which is a higher alcohol content than most beers. The bright blue and metallic silver was also used to make the heavier, thicker beer exude lightness and freshness.