Packaging launches and redesigns
Packaging systems for product launches, redesigns and line extensions across physical and digital retail.
This collection brings together Imaginity’s Pharma & OTC branding, packaging, connected-pack and retail-activation work. It is a proof library for teams evaluating relevant projects, not a second service landing page. The cases show launches, redesigns, line extensions, product-family systems and consumer-facing presentations across pharmacy, retail and digital touchpoints. For the commercial approach, scope and category expertise behind the work, visit Imaginity’s Pharma & OTC packaging design and branding hub.
Share the product range, mandatory content, formats, channels and launch or redesign objective. Send Imaginity a Pharma & OTC project brief.
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Packaging systems for product launches, redesigns and line extensions across physical and digital retail.
Brand positioning, visual identity and a clear structure for growing portfolios.
Point-of-sale communication, displays and brand activation across retail formats.

We create impactful, consumer-focused packaging that combines aesthetics, functionality, and sustainability to ensure your product stands out in competitive markets.

Our branding services define and enhance your brand’s identity, creating cohesive visual and verbal elements that build trust, recognition, and emotional connections.

We develop memorable, market-aligned names for brands, sub-brands, and products that resonate with audiences and reinforce brand positioning.

We craft cohesive visual identities that reflect your brand’s essence, combining logos, typography, color palettes, and imagery to ensure consistency and recognition across all touchpoints.

We design innovative, functional, and visually striking bottles that enhance usability, elevate brand perception, and create memorable consumer experiences.

We design compelling point-of-sale materials and retail experiences that capture attention, enhance brand visibility, and influence shopper behavior.

We deliver integrated print and digital design solutions, ensuring consistent branding across brochures, websites, and social media assets.

We provide comprehensive brand consulting services, aligning strategy with market dynamics to position your brand for long-term success.