Client:
Laboratorio Luar. Neuromag+
Country:
Argentina
Task:
Web Design
Neuromag: Digital Ecosystem and QR-Connected Packaging
In a market increasingly focused on conscious wellbeing and biohacking, we developed the digital identity and user experience for Neuromag, the new standard in neuroactive magnesium by Laboratorios Luar. Through a "Connected Pack" strategy, we transformed physical packaging into a gateway for a dynamic digital ecosystem, allowing consumers to instantly access the science behind the product and a comprehensive guide to cognitive performance and holistic health.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Challenge: Communicating Scientific Innovation with Agility
The primary objective was to introduce NEUROMAG+ into a competitive market, highlighting its advanced formula featuring Magnesium L-Threonate, Glycinate, and Lion’s Mane. The challenge lay in synthesizing complex nootropic benefits and high-bioavailability science into a digital platform that was educational yet quick to consume. We needed to build a direct bridge between the physical product in the user’s hand and a deep brand narrative that explains how to enhance mental clarity and clean energy.
The Solution: One-Page Web Design and Connected Packaging
We developed a One-Page web design optimized for fluid navigation and a hierarchical presentation of the supplement’s functional benefits. The cornerstone of this strategy was the integration of QR codes on the packaging, which lead users directly to the site. This "Connected Pack" approach allows the brand to communicate the synergy of ingredients and the concept of "alert calm" through a modern, clean aesthetic that reflects the high quality standards of Laboratorios Luar.
The Results: Brand Clarity and a 360° User Experience
The project successfully established a robust digital presence for Neuromag, facilitating consumer education and brand conversion. By centralizing information on a high-impact website linked directly from the pack, we ensured that users could grasp the formula’s unique value proposition without friction. The result is an integrated brand experience that positions NEUROMAG+ as a cutting-edge tool for daily mental demands, strengthening consumer trust through information transparency.
