Client:
Anaflex Paracetamol 500mg and Plus.
Country:
Task:
Bagó Anaflex Paracetamol Packaging Design
Anaflex is one of Argentina's most recognized over-the-counter pain relief brands. As Bagó expanded the portfolio with a new Paracetamol variant while redesigning Anaflex Plus, the challenge was to preserve the brand's trusted identity while creating a packaging system that clearly differentiated each product and improved communication at shelf.
Our packaging design focused on strengthening brand recognition through a cleaner visual hierarchy, a larger logo area, and clearer communication of the active ingredient. The result is a modern OTC packaging system that enhances legibility, improves shelf impact, and allows consumers to identify the right product quickly and confidently.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
Visual Highlights
- Brand architecture that enables seamless line extension: while maintaining the strong recognition and trust built by the Anaflex brand.
- Clear visual hierarchy: with an enlarged logo panel that improves brand visibility and reinforces shelf presence.
- Improved active ingredient communication: allowing consumers to immediately distinguish Paracetamol from the existing Anaflex range.
- Cleaner information layout: that significantly increases readability and simplifies product selection at the point of purchase.
- Distinctive visual coding for Anaflex Plus: incorporating a proprietary silhouette that communicates product benefits while remaining consistent with the overall packaging system.
- Optimized for the competitive OTC environment: balancing strong brand equity with modern shelf differentiation to maximize visibility and consumer confidence.
The Challenge: Extending a Brand into a New Active Ingredient and redesign Plus
The challenge was twofold, taking into account the needs of each of the varieties: Paracetamol and Plus.
Paracetamol core challenge was to successfully launch a new product, which required extending the Anaflex brand beyond its original association with the diclofenac category. The packaging design needed to clearly communicate this new active ingredient while leveraging the established trust and recognition of the Anaflex name.
As for Plus, the goal was to redesign it to make it more relevant and attractive on the crowded over-the-counter medication shelf.
The Solution: Enhancing Clarity and Legibility
We executed a strategic redesign of the Anaflex packaging specifically for the Paracetamol launch and Plus redesign. The solution focused on providing a larger area for the logo plate and carefully rearranging the graphic elements. This reorganization aimed to make the overall information neater, cleaner, and significantly more legible for the consumer.
In the case of Plus, we introduced a silhouette created specifically for this product, which helps highlight the pack and visually communicate the product’s use and benefits in a quick and clear way.
The Results: Strengthened Brand Recognition and Clear Differentiation
The project successfully delivered a design that enhanced the brand's presence while clearly differentiating the new product. The larger logo area reinforced the trusted Anaflex identity, while the neater layout ensured that the new active ingredient (Paracetamol) was communicated quickly and effectively, supporting the brand's smooth expansion into a new therapeutic category. Plus remains within the Anaflex system and manages to add power and visual relevance through the incorporation of the silhouette.
