Client:
Laboratorio Luar. Adevit
Country:
Task:
Web Design
Adevit: Digital Ecosystem and QR-Connected Packaging
Adevit, a specialized vitamin supplement developed by Laboratorios Luar, entrusted IMAGINITY with the launch of its updated visual identity and the creation of a high-impact digital presence. As a product designed for patients with fat-malabsorption—including those with Crohn’s disease, Celiac disease, or post-bariatric surgery—the brand required a sophisticated balance of scientific rigor and modern accessibility.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
Visual Highlights
Connected Packaging Integration: The strategic placement of QR codes on the physical pack to bridge the gap between the product and its digital counterpart.
- Hierarchical Information Design: A clean, medical-grade aesthetic that prioritizes the synergy of Vitamins A, D, E, K, Zinc, Selenio, and Coenzyme Q10.
- Fluid One-Page Navigation: A high-performance website designed for a frictionless user journey and immediate benefit recognition.
- Modern Medical Aesthetic: A visual language that reflects high-quality pharmaceutical standards while remaining approachable for daily wellness.
- 360° Brand Experience: A unified identity that ensures consistency across physical packaging design and the digital ecosystem.
1. The Challenge: Bridging the Gap Between Medical Complexity and Digital Accessibility
The primary challenge for Adevit was to successfully execute a visual identity evolution that could maintain its authority in the highly specialized medical vitamin supplement category while becoming digitally relevant. The project faced a three-fold obstacle:
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Category Relevance: In a crowded market, Adevit needed to differentiate itself as a premium, high-absorption solution rather than a generic multivitamin.
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Information Density: The branding required a sophisticated balance of transparency and education to explain how the supplement compensates for fat-malabsorption.
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The "Last Mile" of Communication: Traditional packaging design often lacks the surface area to explain complex medical benefits. IMAGINITY was tasked with creating a design process that extended the brand experience beyond the physical box.
By leveraging our global experience and brand consulting expertise, we identified that the transition from a physical product to a digital ecosystem was essential to positioning Adevit as the definitive solution when standard absorption fails.
2. The Solution: Strategic One-Page Design and Connected Packaging
We developed a sophisticated One-Page web design optimized for fluid navigation and a clear hierarchical presentation of Adevit’s specialized functional benefits. The cornerstone of this digital strategy was the implementation of "Connected Packaging" through integrated QR codes.
This approach allows the packaging design to serve as a direct portal to the brand’s digital heart. By scanning the pack, users are instantly educated on the formula’s unique benefits—such as bone health, immune support, and cellular energy. This design reflects the high-quality standards of Laboratorios Luar and the science behind optimized absorption through a clean, modern aesthetic that eliminates visual friction.
3. The Results: Brand Clarity and a 360° User Experience
The project successfully established a robust digital presence for Adevit, facilitating consumer education on fat-malabsorption and vitamin deficiencies. By centralizing vital information on a high-impact website linked directly from the physical pack, we created a frictionless 360° user experience.
The result is an integrated brand identity that positions Adevit as a premium medical supplement, utilizing storytelling to strengthen consumer trust through total information transparency. This integration has not only improved brand conversion but also established Adevit as a trusted name for both patients and healthcare professionals across Latin America.
This project showcases IMAGINITY’s global experience in navigating the intersection of pharmaceutical branding and digital innovation. As a global packaging design agency, we continue to prove that "Connected Packaging" is the future of informed consumer engagement.
