USA
Design Experience
A leading design agency with a notable presence in United States, Imaginity has garnered a reputation for excellence in branding, packaging design, and shopper marketing.
Wise
To celebrate the 100th anniversary of their brand, Wise Snacks selected us to create a special collectible limited edition of their flagship product. This unique promotional can features individual packs inside, encapsulating the brand's rich history. Our goal was to evoke a sense of nostalgia while celebrating the brand's journey. We crafted a retro-inspired packaging design that captures the essence of Wise Snacks, bringing back fond memories of their earliest packs. The iconic owl remains the central figure, surrounded by design details that evoke the brand’s storied past.
Wynwood
We undertook the branding project for Wynwood Blocks, an architectural development in Miami’s vibrant Wynwood area. Wynwood Blocks is a brand that epitomizes modernity, artistic trends, and the dynamic spirit of the neighborhood. The isotype we designed is inspired by the distinctive cubic structures of the building, reflecting the innovative architectural design. This branding captures the essence of Wynwood, blending art and contemporary trends to resonate with the area's lifestyle and culture.
F3
For our client, F3 Architecture, we delivered a comprehensive branding solution that included designing their website and business cards. We also created and laid out coffee-table-style books featuring photographs of their major projects. These books showcase the architectural studio's impressive portfolio, highlighting their expertise and creativity. The designs were tailored to reflect the studio’s professional image and the high quality of their work, providing a cohesive visual identity across all materials.
Centurion
Centurion Caviar entrusted us with the global launch of this prestigious brand and product line. We developed the branding and packaging design for their complete portfolio, combining elements of personality, elegance, and luxury. The brand icon, a Roman centurion, embodies the sophistication and heritage of the product. Our design approach incorporated traditional elements of caviar packaging with a modern twist, appealing to an upscale audience accustomed to international luxury products. Each product in the portfolio was meticulously designed to exude exclusivity and premium quality.
Pepsi Kick
PepsiCo invited us to create a unique packaging design for Pepsi Kick, associating it with the NFL, the premier American football league. We designed 32 unique, collectible bottles, each representing an NFL team. The objective was to create a visual impact that conveyed the excitement and passion of the game. Using vibrant colors and dynamic graphics, we contrasted these elements with the traditional black of the Pepsi Kick brand. Each bottle features team-specific elements and is individually numbered, making them highly collectible items for football enthusiasts.
Vizcaya
In collaboration with F3 Architecture, we designed the identity for Vizcaya Park, a mixed-use urban development located south of Brickell in Miami. This ambitious project integrates commercial, office, and residential spaces, all connected to the Vizcaya train station and the Vizcaya Gardens Museum. We developed the naming and branding for Vizcaya Park to harmonize with the historic and classic ambiance of the area while providing a distinctive identity for the development. Our design aims to blend the old with the new, creating a seamless integration with the surrounding environment.
La Vaquita
For La Vaquita, we developed an out-of-home (OOH) campaign aimed at introducing new consumers to their traditional crumbled cheese. This campaign targeted adventurous food enthusiasts looking to explore new flavors. The design and messaging were crafted to highlight the unique qualities of the cheese, inviting potential customers to experience a beloved traditional product with a modern twist.
Merenguitos
We undertook the rebranding and packaging design for Merenguitos, an iconic American product with a deep nostalgic connection for many consumers. Our goal was to refresh the visual appeal of the brand while maintaining its original charm. We enhanced the logo with subtle contemporary adjustments, ensuring it stayed true to its roots. The new packaging design maintains a cohesive theme across the product line, with each flavor differentiated by its modern and relaxed aesthetic. This revitalized look aims to attract both loyal customers and new generations of consumers.
Borden
Partnering with DFA, we assisted in redesigning the brand communication for Borden. The goal was to ensure that the brand made a significant impact in a crowded market. Our designs were focused on achieving a clear and compelling shelf presence, helping the brand stand out among competitors. By emphasizing the unique attributes of Borden’s products, we created a visual identity that resonates with consumers and enhances brand recognition.
Keller's
Keller’s Creamery, a well-known regional brand, needed an updated digital presence to engage with modern consumers. We helped develop a comprehensive virtual experience for butter consumers, bringing the brand to life online. Our work included designing a user-friendly website that reflects the brand’s heritage and quality, alongside digital marketing strategies to enhance brand visibility and consumer engagement.