USA
From Miami to New York, we blend global expertise with multicultural insight to elevate U.S. brands.
USA: Design Experience
Creative Partnerships That Resonate Across Culture, Category, and Consumer
- Expertise in navigating U.S. retail dynamics (FMI, Safeway, Target, e‑commerce)
- Multicultural packaging: Hispanic, Gen Z, & mainstream audiences
- Retail-ready solutions: in‑store, online, and omnichannel presence
- Measurable results: increased shelf impact, trial rate, and brand recognition
Highlights from the U.S. Market
Wise Snacks
We worked with Wise Snacks to redesign their Golden Potato packaging, featuring an evolved version of their iconic mascot, Peppy. Rather than adding him as an extra, we integrated Peppy into the narrative—placing him front and center, bowl in hand. We also refined the brand architecture across the Original line, unifying the low-sodium variants through a clear, color-coded system that improves shopper understanding and reinforces the brand’s visual consistency.
Wises Salsas
We worked with Wise to refresh the packaging design for their Salsa con Queso and French Onion Dip range, giving these classic flavors a modern, appetizing new look. Our goal was to enhance appetite appeal, highlight the richness of the ingredients, and create a more cohesive visual identity that aligns with the Wise brand.
Deep River
We were called for the launch of two new flavors “Zesty Lime” and “Chimichurri” of Deep River potato chips. Following the guidelines of the brand and packaging, we managed to design a graphic that, with the use of the appropriate images of raw material, would form an indisputable part of the current product line.
Pepsi Kick – NFL Edition
Partnering with PepsiCo, we designed 32 collectible bottles—one for each NFL team—combining bold team graphics with the dark energy of the Pepsi Kick brand. The collection amplified the excitement of football season and turned everyday packaging into a fan-driven experience.
Wynwood Blocks (Miami)
We created the brand identity for this Miami real estate development in the heart of the Wynwood Arts District. The logo draws inspiration from the area’s architecture and artistic energy, offering a modern and modular look that reflects the project’s vision and surroundings.
F3 Architecture
For F3 Architecture, we developed a clean, modern website that reflects the firm’s architectural vision and professionalism. The design highlights F3’s portfolio through large-scale imagery, refined typography, and a clear user flow—allowing their work to speak for itself. With a balance of elegance and functionality, the site serves as both a digital showcase and a powerful brand tool for attracting new clients and partners.
La Vaquita
We supported this traditional Hispanic cheese brand with an out-of-home campaign introducing its signature crumbled cheese to a broader U.S. audience. The creative emphasized flavor, culture, and curiosity—helping a heritage brand feel new again.
Merenguitos
We led the rebranding and packaging update for Merenguitos, a nostalgic American favorite. Our new identity preserved the charm of the original while introducing a fresh, contemporary design to appeal to younger shoppers and new retail channels.
Working with DFA, we developed impactful packaging for Borden’s product line, including bold new concepts for their thick-cut and pizza packs. Our goal: stronger shelf presence, clearer communication, and enhanced brand differentiation in competitive dairy aisles.
To modernize this heritage butter brand’s digital footprint, we designed a new website and online experience. The project translated Keller’s tradition and quality into a more contemporary format that engages today’s online shopper while honoring the brand’s roots.