Branding
At Imaginity, we create and add value to brands. We design memorable, unique and innovative brands. We communicate the brand-essence through its visual expression. We integrate research, know-how, strategic thinking, and design, to create and add value in the needs of every client.
In a few words, we can say that Branding is the process of building a brand. The brand is one of the most important assets of any type of business, be it small, medium or large, and it is much more than "what distinguishes one product from another". Brands need to have personality.
Every brand is a promise to an increasingly demanding customer. A promise of what can be expected from the product or service you offer. Branding defines what a product is and what it is not. And branding differentiates a product from the competitors.
Brands are identities that create emotional bonds with consumers.
They are made up of intangible elements related to their specific promise, personality and positioning and tangible components that have identifiable representation including logos, isologotypes.
It is the one that identifies and communicates a company, product or service. composed of typography, isotype, color and graphic language.
At Imaginity, we build and renew the image of brands. It is important that brands keep their identity. But it is also important that brands keep looking fresh and contemporary.
While working on brand redesign, we always keep these in mind. To get the best of existing brands and transform them into a better and more contemporary version of themselves.
Brand Architecture is the structure of brands within a company portfolio. It is the way brands are related to, and differentiated from, one another.
Brand Architecture defines the way in which the corporate brand, product brands and sub-brands relate to each other and support the company vision.
At the same time, it conveys clarity to stakeholders and a sense of order, purpose, and direction to the organization as a whole.
Branding must communicate the positioning, values, vision, and personality of the brand
Brand Positioning is the perception that customers have regarding a product or service. It is the place that a brand occupies, or aspires to occupy, in the mind of the consumer. It is a set of attributes that identify a product or service and make it unique.
And the ultimate goal is that consumers really feel identified with the brand.
Naming is the name of the brand. But it is not only that, in addition the naming must be attractive, easy to pronounce and write. And it has to appeal to the sensations of the listener.
In this project we crafted the name "Inventigent" for a Inventory Management company. And we also created the tagline: "Intelligent Inventory Solutions" which works very well with the brand, and they reinforce each other.
Brand consistency is a crucial element for any successful branding strategy. It ensures that all communication and visual elements associated with the brand are consistent across all touchpoints. This includes everything from the brand logo and messaging to social media posts and packaging design.
Our agency helps clients develop brand guidelines that ensure consistency in all aspects of the brand, helping to build brand recognition and trust among consumers.
At Imaginity, we work closely with clients in a collaborative process to understand their goals, values, and target audience. Then we develop customized branding strategies that meet their unique needs.
Whether you are launching a new brand, refreshing an existing one, or looking to strengthen your brand's identity and reputation, our team of experienced branding professionals is here to help you every step of the way.
Brand storytelling is another important aspect of effective branding. By creating a narrative that connects with consumers, brands can differentiate themselves from competitors and build stronger emotional connections with their audience.
At Imaginity, we work closely with clients to identify and articulate their unique brand story, and then develop creative ways to communicate that story across various channels.
And Design is an essential component of branding. At Imaginity, we believe that design is more than just aesthetics; it is the foundation of the brand's identity. A brand's design should reflect its personality, values, and vision.
From typography to color, every element of the design must be carefully selected to convey the right message to the audience. Our team of designers is skilled in creating designs that are not only visually stunning but also strategic and effective.
In today's digital age, a strong online presence is critical for any brand's success. Imaginity specializes in digital branding, helping clients develop and implement strategies to build their online reputation and increase their reach through social media, content marketing, and other digital channels. By creating engaging, relevant content that resonates with their target audience, brands can build stronger connections with customers and drive business growth.
Branding is a continuous process. A brand is not something that can be created once and then forgotten about. It requires ongoing attention and maintenance to ensure that it remains relevant, fresh, and engaging.
At Imaginity, we provide ongoing support to our clients, helping them to evolve their brand over time to meet changing market needs and consumer expectations.
Successful branding requires a deep understanding of the target audience. At Imaginity, we believe that the most effective brands are those that truly resonate with their target audience. That's why we take the time to understand our clients' customers, their needs, desires, and aspirations. By gaining this understanding, we are able to create brands that truly connect with their audience, building lasting relationships that drive business growth.
