Packaging Design and Branding for U.S. Brands:
Design that Connects Across Borders. Creativity that Resonates with U.S. Consumers.
At Imaginity, we specialize in packaging design, brand creation, and storytelling that resonate with today’s diverse U.S. market. With over 25 years of experience across global brands and deep insight into the Hispanic and Latin American audiences, we help U.S.-based companies unlock growth through culturally fluent, strategically sound, and visually striking design.
Why U.S. Clients Partner with Imaginity
Cultural Insight Meets Global Expertise
We bring over 25 years of experience working with leading global brands across North America, Latin America, and Europe. This perspective allows us to design with empathy and precision—whether we're speaking to mainstream American shoppers, bilingual households, or emerging cross-cultural segments.
Our international scope gives us the flexibility to navigate cultural nuance while upholding global brand consistency. We understand how consumer expectations vary by region, and how to adapt messaging and design without diluting identity. Whether your brand is expanding into new U.S. markets or reintroducing itself to a multicultural audience, we help you bridge local relevance with international quality.
Strategic Packaging Design That Performs
We craft packaging design that’s not just visually powerful but also commercially effective. From shelf presence in mass retail to standout appeal on e-commerce platforms, our designs are built to drive attention, engagement, and conversion.
We approach packaging design as a strategic business tool—one that must perform across physical and digital environments. From establishing clear information hierarchy to optimizing for thumbnail legibility, our solutions are tailored to shopper behavior and brand goals. Whether the priority is premiumization, speed-to-shelf, or building trial, our design process is focused on results.
A Multicultural Lens for a Diverse Market
In today’s competitive U.S. market, cultural relevance is essential for successful branding and packaging design. At Imaginity, our design agency blends creative excellence with a deep understanding of Hispanic and multicultural audiences—ensuring your brand connects authentically and meaningfully across diverse consumer segments.
We view cultural elements as essential to emotional connection and as strategic tools in brand storytelling and marketing. From language and symbolism to heritage and visual codes, we design packaging and brand identities that reflect real cultural experiences—building trust and emotional resonance with your audience.
By applying a multicultural approach to branding and packaging design, we help brands thrive in an increasingly diverse U.S. landscape. Our culturally fluent design strategies drive relevance, shopper engagement, and long-term brand loyalty across retail and e-commerce platforms.
Proven Success Across Categories
At Imaginity, a leading U.S. design agency specializing in branding and packaging design, we’ve helped brands across food, beverage, personal care, and pharma succeed in highly competitive retail environments. Our work consistently delivers strong marketing outcomes—boosting shelf visibility, increasing trial, and launching new products through bold visual storytelling and strategic design systems.
With decades of experience in branding and packaging design, we bring cross-category expertise that allows us to apply proven insights from one industry to another. This approach helps unlock unique creative solutions, whether we’re modernizing OTC pharmaceutical packaging , designing high-impact dairy SKUs, or elevating clean beauty brands with premium aesthetics.
Our design and marketing strategy is always rooted in understanding U.S. consumer behavior. By blending category knowledge with creative innovation, we help brands stand out on shelf and online, driving recognition, loyalty, and measurable results.
- Packaging Design for Food, Beverage, Personal Care, and OTC
- Brand Identity, Strategy, and Positioning
- Product Line & Brand Architecture
- In-Store & POS Materials
- Key Visuals for In-Store & OOH Campaigns
- Culturally Attuned Naming & Messaging
- E-commerce-Ready Design
Some Brands We’ve Worked With:
PepsiCo, Nestlé, Bimbo, Wise Snacks, Kimberly-Clark, Unilever, Mercado Libre
Featured U.S.-Market Projects
Wise Snacks (USA): Working across many of its products and brands. Wise Snacks: branding, packaging design, in-store, mascot design. And the special 100th anniversary celebration edition with nostalgic, shelf-popping packaging that reignited retail relevance. Deep River, packaging design.
Centurion Caviar: Luxury packaging design for an exclusive U.S. caviar brand, combining sleek minimalism with premium cues to elevate shelf presence and reinforce high-end positioning.
Vizcaya Park: Naming, branding and identity for the mixed-use urban development in Miami, south of Brickell
F3Architecture: Print, Web and Brand Consulting for the architecture firm in U.S.
La Vaquita: OOH was developed to invite non-users to try a very traditional style of crumbled cheese for a target that wishes to explore new flavors.
DFA Borden: packaging redesign to increase the impact of the new image in this product innovation, to get a clear shelf impact in a crowded shelf environment.
