Customer:
Wise Snacks
Country:
USA
Task:
Point of sale
A Shopper Marketing Display System Designed to Celebrate a 100-Year Brand Legacy
To commemorate a century of success, Wise Snacks USA worked with Imaginity, global design agency, to develop a comprehensive Point-of-Sale (POS) campaign and brand activation system. The objective was to honor the brand's 100-year legacy while maintaining a fresh, high-energy presence in the competitive snack aisle. By integrating nostalgic brand visual identity elements with modern retail displays, we created a celebratory shopping experience that rewards loyal consumers and attracts new ones.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
Visual Highlights
- Centennial Anniversary Seal: A custom-designed "100 Years" emblem that functions as a badge of quality and long-standing consumer trust.
- Heritage-Driven Visual Storytelling: Use of vintage-inspired graphics and the iconic Wise "Owl" to evoke emotional connections and brand nostalgia.
- High-Visibility Retail Displays: A suite of floor stands, endcaps, and shelf-talkers engineered for maximum disruption in the snack aisle.
- Consistent Multi-Channel Identity:A cohesive design language that bridges the gap between traditional print media and physical in-store touchpoints.
The Branding Challenge: Balancing Nostalgia with Modern Retail
The primary objective of the Wise 100th Anniversary project was to celebrate a massive historical milestone without making the brand feel "dated." In the fast-moving consumer goods (FMCG) sector, longevity is a strength, but shelf-relevance is mandatory. The challenge lay in creating an in-store communication strategy that felt both commemorative and contemporary, ensuring that the brand's centennial felt like a forward-looking celebration rather than a look back.
Our Design Process: Strategic Anniversary Branding
Our team created a design solution centered on "Modern Heritage." We analyzed a century of Wise brand assets to identify the most iconic elements, then re-imagined them for high-impact point-of-sale displays. By utilizing bold typography and a celebratory color palette, we ensured the anniversary message was legible from a distance. Every retail asset was designed to reinforce the brand's position as a classic American staple, turning the act of buying a bag of chips into a participation in a historic event.
The Outcome: A High-Impact Anniversary Celebration
The result is a successful brand activation that significantly increased shelf presence and consumer engagement during the centennial year. Through Imaginity’s strategic POS design, Wise Snacks successfully leveraged its 100-year history to drive sales and reinforce brand loyalty. This project demonstrates our ability to manage retail campaigns, proving that a well-executed anniversary strategy can revitalize a brand’s relationship with its audience across all retail channels.
This FMCG brand activation for Wise Snacks showcases Imaginity’s expertise in retail storytelling and heritage branding. Consistent with our work in strategic brand architecture and high-volume retail design, we have ensured that Wise remains a leader in the snack category for the next century.
