![Imaginity, Mercado Libre, Branding, Diseño de Marca, Logo, Rediseño, Plataforma Digital de Compra y Venta Online](https://imaginity.com/wp-content/uploads/2021/10/imaginity_mercado_libre_branding_logo_design_online_shopper.jpg)
Client:
Mercado Libre
Country:
Latam
Task:
Branding, Brand Consulting
Mercado Libre hired us to create their new brand image, in order to update and modernize it, promoting its values without losing identity. We analyzed the essential elements of the brand (handshake, oval, colors) and their values, and worked in the isotype and logo, exploring their particular needs, without loosing sight of the relationship between them and the way they complement each other and function as a unit. The challenge was to convey the main aspects of the brand: reliability, strength and heritage, without losing the fun and satisfying spirit of the shopping experience.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
![Imaginity, Mercado Libre, Branding, Diseño de Marca, Logo, Rediseño, Apretón de manos, Boceto](https://imaginity.com/wp-content/uploads/2021/10/imaginity_mercado_libre_branding_logo_design_sketch.jpg)
![Imaginity, Mercado Libre, Branding, Diseño de Marca, Logo, Rediseño, Inspiración Apretón de Manos](https://imaginity.com/wp-content/uploads/2021/10/imaginity_mercado_libre_branding_logo_design_handshake_inspiration.jpg)
![Imaginity, Mercado Libre, Branding, Logo Design, Grid, 3](https://imaginity.com/wp-content/uploads/2024/05/imaginity_mercado_libre_branding_logo_design_grid_3.jpg)
![Imaginity, Mercado Libre, Branding, Diseño de Marca, Logo, Antes y Después, Rediseño](https://imaginity.com/wp-content/uploads/2021/10/imaginity_mercado_libre_branding_logo_design_before_after-1.jpg)
![Imaginity, Mercado Libre, Brand Book, Guideline, Logo Design](https://imaginity.com/wp-content/uploads/2024/05/imaginity_mercado_libre_brand_book_guideline_logo_design.jpg)
![Imaginity, Mercado Libre, Rediseño de marca, Diseño de Logo, Aplicación, Celular, Móbil](https://imaginity.com/wp-content/uploads/2022/01/imaginity_services_branding_mercado_libre_app_mobile.jpg)
![Imaginity, Imaginity, Mercado Libre, Diseño de logo, Marca, Entrega de Paquete, Caja](https://imaginity.com/wp-content/uploads/2022/01/imaginity_mercadolibre_branding_package.jpg)
![Imaginity, Mercado Libre, Branding, Logo Design, App, Services, 2](https://imaginity.com/wp-content/uploads/2024/05/imaginity_mercado_libre_branding_logo_design_app_services_2.jpg)
![Imaginity, Mercado Libre, Branding, Diseño de Logo, Antes y Después, Arquitectura de Marcas](https://imaginity.com/wp-content/uploads/2021/10/imaginity_mercado_libre_branding_logo_design_before_after_brands.jpg)
![Imaginity, Mercado Libre, Branding, Logo Design, Mobile, 2](https://imaginity.com/wp-content/uploads/2024/05/imaginity_mercado_libre_branding_logo_design_mobile_2.jpg)
![Imaginity, Mercado Pago, Logo, Brand Design, App, 2](https://imaginity.com/wp-content/uploads/2024/05/imaginity_mercado_pago_logo_brand_design_app_2.jpg)
![Imaginity, Mercado Libre, Mercado Pago, Branding, Logo Design, Mobile](https://imaginity.com/wp-content/uploads/2024/05/imaginity_mercado_libre_mercado_pago_branding_logo_design_mobile.jpg)