Client:
Sigma Alimentos
Country:
Mexico
Task:
Branding and Packaging Design
Hired by the mexican food brand, Sigma, Imaginity worked on the branding and packaging design for the cold coffee brand, Café Olé. Driven by the need to evolve the image, we worked enhancing the quality of the product and seeking greater consistency with the brand positioning, to make it look cool, young, attractive and exciting, without losing palatability. Another challenge was to achieve a more unified and strong brand in store, in which the brand recognition could be maintained without losing the differentiation of each of the flavors /varieties. Regarding the branding, the goal was to create a more eye catching, legible and modern brand through an evolution, which kept the features of the original brand.
