They are an excellent complement to promotional marketing. In brand activations, sampling can break schemes and surprise. Challenges are exciting for the target, a brand that challenges them can generate more awareness than imagined. They are an excellent ally of digital marketing. Due to the current connectivity, every time a brand activation is carried out, it is possible to connect with some mobile marketing action, through the QR code, for example, that takes us to a certain page.
They can even build loyalty from your competitor's repeat customers. If you manage to attract attention and show the benefits of your product against the competitor. In our agency, we ensure that brands are active in their markets, improving their reputation based on results. This activation helps to create trust between the consumer, society and the brand; and this trust is one of the key factors between companies/products and their consumers in arousing their interest and loyalty. This strategy aims to focus on the core of marketing: stimulating the purchase process, and the activations do so through positive experiences related to the brand. Whether through vehicular graphics to reinforce the image of the company or product, interventions in supermarkets, posters, merchandising, promotion at the point of sale, actions, etc.