Product Design
At Imaginity we work on the comprehensive conception of a product's image, from its morphology to its graphics. In this process, we work together with brands to create the best possible solution and emphasize the importance of design as a tool to increase competitiveness and results.
In product design, form and visual image are combined granting greater possibilities for communication. They connect forming a unit that allows the product to be and communicate what it intends.
The form communicates: the different morphologies are associated with different concepts, as well as the textures. In bottle design, curved, rounded shapes communicate smoothness, as they are perceived as organic or flexible; straight shapes denote more strength, rigidity, and stability. Smooth or slightly textured surfaces are associated with softness, contrary to more rugged surfaces which provide sturdiness or grip.
Visual image: The key to successful product design is to make it attractive, and desirable for the consumer. Product design is the process of identifying a market opportunity, clearly defining the problem, and understanding their tastes and preferences, and the category codes. And then developing a proper solution for that problem, and validating the solution with real users.
In the bottle design process for a craft beer, we created a proprietary shape inspired by the horse-shoe form factor to link the brand with its equestrian origins and created rounded shapes to enhance product appeal. Embossed details on the glass bottle surface provide uniqueness and premium quality.
Ergonomics provides an understanding of how the morphology of the object interacts with the consumer. Think about practicality and comfort when using a product, taking into account the human body, its movements, and its proportions. This human-centered product design process is at the essence of design thinking.
When we designed Kotex brand feminine-care liner morphologies, we explored the curved shapes of the female body, the garment designs, and the technical needs for a protective solution. We created a rounded shape, with embossed channels that provide absorption and protection and visual cues to show performance in a graphical way In this product design, we used curved shapes in the morphology of the liner, matching the shapes of the underwear and the body, to create a sensation of softness and care.
This soap bar has a sleek black design, it is easy to handle and it has the Adermicina logo embossed in the top view of the product. The design of the soap bar includes massaging waves on one side, which are meant to gently exfoliate the skin and help unclog pores. These waves also provide a relaxing and invigorating massage experience when the soap is used.
The bar itself is made with activated carbon ingredients, which are known for their ability to absorb impurities and excess oils from the skin. This makes the soap particularly effective at fighting acne and other skin blemishes.
Overall, this soap bar is a unique product for those looking to combat acne and improve the overall appearance and health of their skin.
Design is an important aspect of feminine protection products, as it can significantly impact a woman's experience using these products.
While designing feminine protection products, we considered that they should be comfortable to wear, with features such as soft edges, a flexible fit, and breathability.
And many women prefer feminine protection products that are discreet and do not draw attention to themselves. Design features such as a slim or compact shape can help achieve this.
Overall, good product design can greatly enhance the user experience of feminine protection products, making them more comfortable, convenient, and sustainable for women to use.
We believe in the power of hand-drawn sketches as a vital starting point in the product design process. Using pencils and paper at our design agency, we delve into the conceptualization of morphologies, exploring boundless possibilities to channel our ideas into this initial phase of design development.
Working collaboratively as a team, we share and evaluate all proposals, seeking the ones that best align with the project's brief and bring us closer to achieving our design objectives. During this intuitive stage, we liberate our creativity by not being constrained by measurements, volumes, or specific technicalities.Our focus remains solely on the design of the morphology, allowing innovative ideas to flourish freely.
At our design agency, we understand the significance of this exploratory phase and how it lays the foundation for a successful product design. By embracing hand-drawn sketches, we nurture creativity, envisioning remarkable solutions that resonate with our clients' visions and exceed their expectations.
From sketch to detailed design, the work process includes different instances that take us from the brief to the final design. At our design agency, we take pride in our innovative approach to bottle design, seamlessly blending functionality with aesthetics to create eye-catching and practical solutions.
For this specific hair-care project, we embarked on a journey of creativity, aiming to design a bottle that not only stands out on the shelves but also enhances the user's overall experience. Our team of skilled designers meticulously considered every aspect, from the ergonomics of the bottle's grip to the visual appeal of its contours.
With a keen eye for detail, we ensured that the bottle design harmoniously reflects the essence of the hair-care brand, conveying its values and identity to the target audience. This is a short description of the creative process behind how we created this bottle design.
1- Hand sketching: The foundation of our creative process, we sketch to explore morphologies and translate unfiltered ideas onto paper.
2- Planimetry: Once the morphology is defined, we transition to mapping out the path to realization. Meticulously considering estimated volume, dimensions, and the seamless integration of each element into the design, we delve into the 2D design phase at this stage.
3- Rendering: The next step takes us to an awe-inspiring 3D rendering, providing a tangible visualization of the product's potential appearance.
4- Final Product: With a prototype in hand, we carefully examine volumetry, test functionality, and seek approval. Once approval is secured, the bottle design is primed for the production stage, where meticulous craftsmanship brings our creative vision to fruition. Through a seamless blend of artistry and precision engineering, we proudly present the hair-care brand with a bottle design that captivates hearts and inspires confidence.
