Ergonomics provides an understanding of how the morphology of the object interacts with the consumer. Think about practicality and comfort when using a product, taking into account the human body, its movements, and its proportions. This human-centered product design process is at the essence of design thinking.
When we designed Kotex brand feminine-care liner morphologies, we explored the curved shapes of the female body, the garment designs, and the technical needs for a protective solution. We created a rounded shape, with embossed channels that provide absorption and protection and visual cues to show performance in a graphical way In this product design, we used curved shapes in the morphology of the liner, matching the shapes of the underwear and the body, to create a sensation of softness and care.