Client:
Chachingo
Country:
Argentina
Task:
Branding, Packaging Design
Expanding a Premier Craft Beer Identity from Bottles to 473cc Cans Under the Andes
For Chachingo, IMAGINITY conceptualized and executed a strategic product line extension transitioning the brand’s identity from traditional glass bottles to 473cc (16 oz) cans and 6-pack shrink wraps. Grounded in the prestige of Mendoza, Argentina, the design preserves the core visual essence while celebrating the brand's roots at the foot of the Andes Mountains and the craftmanship of 100-point winemaker Ale Vigil.
Visual Highlights
- Andes Mountain Illustration: A stylized graphic illustration of the iconic Andes mountain silhouette featured across all can labels and 6-pack outer packaging to highlight geographic origin.
- Ale Vigil Signature Backing: Integration of 100-point winemaker Ale Vigil’s signature on the front label to endorse craft quality and winemaking mastery.
- Color-Coded Line Architecture: Distinct vibrant color palettes—blue/purple for Amber, deep red for Porter, green for IPA, and warm yellow for Pale Ale—for immediate variant identification.
- Geometric Visual Patterning: Intricate, modern geometric background art that maintains brand continuity from the original bottle packaging.
- 473cc Can Format & 6-Pack Shrink Wrap: Cohesive visual execution adapted seamlessly across single 16 oz cans and multi-pack secondary packaging for maximum shelf impact.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Challenge
Chachingo sought to expand its craft beer offerings into the popular 473cc (16 oz) aluminum can format without losing the brand equity established by its bottled product line. The primary challenge was ensuring a seamless visual transition across packaging mediums while strongly emphasizing two critical brand pillars: its unique geographic origin under the majestic Andes Mountains in Mendoza, Argentina, and the artisanal credibility provided by 100-point winemaker Ale Vigil. The new packaging needed to command attention on crowded retail shelves while reassuring consumers of the product's craft origin and premium heritage.
Our Design Process
Starting from a strategic brief, IMAGINITY initiated a design process centered on translating Chachingo's rich heritage into a dynamic aluminum format. Our team developed refined geometric visual storytelling elements, embedding realistic depictions of the Andes range alongside Ale Vigil’s endorsement typography. Combining strategic design with precise prepress printing guidelines, we ensured flawless color fidelity, metallic contrast, and visual alignment across high-definition materials for both aluminum cans and flexible 6-pack shrink film.
The Outcome
The resulting packaging extension successfully elevated Chachingo’s retail presence, bringing high visual contrast and distinct personality to the craft beer aisle. By honoring the brand's origin under the Andes and highlighting Ale Vigil's craft reputation, the 473cc cans and matching 6-packs strengthened consumer brand recognition and successfully captured market share in the growing canned craft beverage segment.
IMAGINITY is a global packaging design agency specializing in consumer packaged goods (CPG), partnering with market-leading Craft Beer, Beverage, and FMCG companies across Argentina, Latin America, and international markets. Combining strategic branding, custom visual identity, disciplined brand architecture, and prepress print expertise, our agency delivers impactful visual storytelling across our entire portfolio to optimize in store marketing performance and drive commercial growth for global brands like Chachingo.
