Branding, Packaging DesignSugerencias del Chef. Branding, Packaging design

We worked on Sigma’s Alimentos brand for the release of its new product line “Sugerencias del Chef”, a brand that offers a wide variety of typical Mexican fast and easy meals.
The challenge for the brand design was to convey the main aspects as is the quality of its products, diversity and palatability without losing the fun and informal way that characterize it.
For the packaging the aim was to differentiate themselves from competitors, striking by its protagonists images and the combination of bright, contrasting colors. A design where the type of product is distinguished from each other within the variety, for its combination of colors that act as encoders.
Sigma Alimentos is a Mexican multinational company involved in the manufacture and distribution of refrigerated food that has four product divisions: cold meats, cheeses, yogurt and prepared meals. Now launching its new line of “Sugerencias del Chef”.