Packaging and Branding Design
Mazzei assigned us to do the packaging design for its new line of homemade style cookies, in chocolate chip flavor. Where it was decided to increase the size of the brand, to highlight it, removing it from the current blue module, thus achieving greater hierarchy. A sub-brand with relaxed and friendly fonts is used as well as a flash in a casual way and at the same time with a "homemade" style that differentiates these cookies from the rest of the Mazzei cookies with chips.
Imaginity | Design Agency | Branding, Packaging Design, Marketing